Online bookmaker 21Bet has announced that a deal has been agreed for it to become the official betting partner of Gloucester Rugby ahead of the 2017/18 season.
Having already agreed to become the shirt sponsor for Waterford FC and become the betting partner for second-tier English football team Wolverhampton Wanderers, it’s clear that 21Bet is looking to expand its venture into the world of sports sponsorship.
21Bet CEO Richard Hogg said: “We are very selective in the clubs that we associate ourselves with and we are absolutely delighted to be partnered with such a renowned and well run club like Gloucester Rugby.
“Our whole ethos is based around being passionate about sports and no club exhibits that in rugby quite like the Cherry and Whites.
“It’s great to be partnered with a team who share our ambition as well as our appetite and drive for growth and success. We look forward to a long and successful collaboration.”
The sponsorship deal also means that as of next season the West Terrace at Gloucester’s Kingsholm Stadium will be known as the 21Bet stand.
Commercial director at Gloucester Rugby, Mike Turner said: “We’ve spoken to a number of potential betting partners, and are pleased to announce the new relationship with 21Bet. We believe 21Bet offer a great solution for supporters who like to bet online and are looking forward to working with them.”