Seeking to expand its tournament coverage and presence within the Asian market, Caesars Interactive’s World Series of Poker (WSOP) has secured a content partnership with Chinese media and digital giant Tencent.
The deal will see Tencent utilise its digital media channels to push WSOP content, the world’s biggest poker tournament to Asian viewers.
WSOP and Tencent management detailed that the deal would focus on educating players on poker, and expanding the game’s popularity and reach within burgeoning Asian markets.
The partnership will see WSOP develop a training programme with content to help amateur poker players improve their game skills and knowledge. Tencent will help distribute content through its recently launched Tencent Social Poker app.
Furthermore, Tencent will become the exclusive merchandise rights to the WSOP brand in Asia, allowing it to manufacture and sell branded goods, as well as media distribution and production rights for the region
“There is so much untapped potential in Asia and we’ve found the perfect partner in Tencent to help spread the great game throughout the entire continent,” WSOP Executive Director Ty Stewart explained.
“We plan to use the WSOP brand and our expertise, along with Tencent’s reach in Asia, to inspire the next generation of competitive sport players