Marketing

Claire Murdoch, the director of mental health at NHS England, has urged betting companies to avoid ‘aggressive advertising campaigns’ following the return of the football season. Murdoch suggested that the NHS’ problem gambling centres will struggle to cope with ‘avoidable harm’ as a result of excessive gambling advertising, emphasising that the industry must not ‘open the floodgates of addiction’. “The …

The Advertising Association (AA) has rejected the All-Party Parliamentary Group for Gambling Related Harm’s (GRH APPG) demand for a blanket ban on gambling advertising. The GRH APPG blanket ban demand forms part of the parliamentary group’s ‘30 evidence-based recommendations’ published this morning – calling for an overhaul of UK gambling laws and its governing structures.  This afternoon, AA Chief Executive …

Private bookmaker Fitzdares will ‘buck the trend’ by launching a new national ‘luxury brand advertising campaign’ ahead of next week’s Royal Ascot (16-20 June). Its ‘Upgrade Your Bookmaker’ campaign will appear in UK news magazines The Spectator, The Week, national daily newspapers and the Racing Post as well as on social media and aims to focus on Fitzdares’ bespoke service …

The European Gaming and Betting Association’s (EGBA) new code of conduct for responsible advertising has gained further backing after being endorsed by the Danish Online Gambling Association (DOGA). DOGA becomes the third national gambling association to publicly endorse the EGBA’s code, following counterparts in both Belgium with the Association of Gaming Operators and the Netherlands’ Speel Verantwoord. “The gambling industry …

Coral has welcomed the return of horseracing on terrestrial TV screens by launching it’s new ‘At the Races’ advert, which forms part of the bookmaker’s wider ‘Coral Racing’ campaign.  This February, Coral launched its ‘Coral Racing’ campaign, a ‘cinematic HD series’ of adverts produced by BBH London as the bookmaker’s new lead creative advertising agency. The campaign was launched as Coral’s …

DACH bookmaker Interwetten has extended its sponsorship agreement with German Bundesliga clubs TSG Hoffenheim and Vfl Wolfsburg, with the partnerships due to last until June 2023. The betting operator has worked alongside TSG Hoffenheim since 2017, having helped develop a number of advertising and marketing campaigns, including the development of a social media activation which allowed fans to win a …

To celebrate the return of the sports calendar, Paddy Power plans to bring together a host of celebrities to take part in the Paddy Power Golf Shootout. The event, which will take place behind-closed-doors at the Centurion Club in Hertfordshire, will feature celebrities such as Piers Morgan, Peter Crouch, Jamie Redknapp, Freddie Flintoff and Harry Kane. Joining them will be …

The Advertising Standards Authority (ASA) has pulled an advertisement from Coral after the advert was deemed ‘irresponsible’. An ad from Ladbrokes was cleared by the ASA, despite receiving five complaints suggesting it encouraged gambling behaviour that was socially irresponsible. The advertising watchdog upheld one complaint issued against a post on Coral’s Twitter page after a challenge was raised concerning irresponsibility, …

English Premier League football club AFC Bournemouth has confirmed that it has terminated its current sponsorship agreement with online gambling group Mansion’s subsidiary, M88. The sponsorship termination comes as the predominantly Asian-facing brand is reported to be under investigation by the UK Gambling Commission (UKGC). Bournemouth had previously secured a two-year partnership with the online operator, which was then extended …