Perform Group continues Leeds expansion

Digital sports content and media company Perform Group has expanded its footprint in Leeds acquiring a new 40,000 sq ft headquarters building.

Perform has agreed a 15-year lease agreement to take the Optim building at the White Rose Office Park and will join the likes of, HSBC, Capita, O2, WSP and HMRC at the location.

According to InsiderMedia, David Aspin, founder of Munroe K the owner and operator of White Rose Office Park, commented: “We will now be moving forward as revealed at MIPIM with our plans in collaboration with Schroders, Land Securities and Leeds City Council to promote the area of urban regeneration known ICON (International Centre of New Technology). The total area amounts to 74 acres including the existing White Rose Office Park.

“The new station along with this large area of economic regeneration in South Leeds will attract not only new international digital businesses to locate there but will also provide a new area of exciting residential accommodation and two new hotels, a new primary school and a new doctors surgery and A&E unit.”

Wayne Cort, global director of property for Perform Media, added: “We are excited to be part of the future of the White Rose Office Park, one of Leeds foremost office locations, and it was clear to us that it was the ideal location for our Leeds HQ building. The White Rose Office Park offered not only the unrivalled connectivity our business demands, but the future transport infrastructure and the prominent building position made it the obvious choice.”