Durham County Cricket Club has announced a one year extension to its contract with online betting operator 188BET, which is to see the firm retained as sponsor for the 2018 cricket season.
Through the extension 188BET is to see its logo prominently featured around its Emirates Riverside home stadium, and the firm is to also continue its sponsor of Durham’s Twenty20 half-time activation.
Tom Seymour, Sales Director at Durham County Cricket Club, said: “We’re delighted that 188BET will be with us next year and look forward to working closely with them over the 2018 cricket season.
“The work we did in 2017, including the 188BET family zone at our England v West Indies International fixture in September worked excellently and we hope to continue to bring Durham fans a range of special offers and prizes.
“188BET have worked hard to try and drive their audience to Emirates Riverside using competitions through their social media channels and digital communications.
“Discussions have been ongoing since the end of the 2017 campaign about how we can develop the partnership and we’re delighted that 188BET were happy to commit to another year having seen the value of working alongside Durham County Cricket Club.”
188BET continues its close association with sport, after continuing its links with Super League side Wigan Warriors for the current Super League campaign.
It has also been detailed that the company has a wealth of family zone expertise, which will benefit Durham’s 2018 major match and T20 activation plans.
Nigel Singer, Managing Director at 188BET, added: “188BET is committed to working with Durham to make this partnership a success for both brands.
“The new partnership will allow 188BET to reach a growing cricket fan base and we sincerely wish Durham the very best for the 2018 season.”