GiG sprints to Maltese Marathon headline sponsorship

Gaming Innovation Group (GiG) is embracing the island life of its new Maltese home, by becoming the main sponsor of the Malta Marathon.

Taking over from previous incumbent Vodafone, the iGaming firm has signed an initial five year deal to partner with “one of the island’s largest annual sports events”.

Robin Reed, GiG’s CEO and Founder, stated that he wanted to become “a bigger part of the local community,” with the company having inaugurated its new headquarters in Malta this year.

Mikael Angman, GiG COO and General Manager for Malta, explained: “We are extremely proud to have partnered up with the Malta Marathon.

“We employ many young people, Maltese and foreign. Lots of us identify with this event and look forward to supporting it, while also embracing the challenge of taking part in whatever way we can.

“In fact, I am sure that many of our team members will be out there, running and racing, on the day.”

“We look forward to crafting fantastic activities and to breaking records when it comes to the ever-growing number of people taking part in this national event. Who knows? We may well get all of Malta running yet,” added Angman.

Founded in 1986 by Joe Micallef, the Malta Marathon began life with 50 Maltese and 59 international participants, but has grown to encompass 2,000 local and 3,000 from different areas of the world this year.

Speaking of the new sponsorship, Micallef hopes it will help elevate the marathon further still: “It is going to be a big challenge for GiG to follow in the footsteps of the other top brands that have supported us in the past, namely Flora, BMW, Land Rover and Vodafone; they have each contributed to the success of the Malta Marathon so far.

“But we have no doubt that GiG will bring a whole new energy and dynamism to the race. Despite the logistical challenges faced by the fact Malta is such a small country, we believe the 2019 GiG Malta Marathon will be another milestone event for everyone involved. We cannot wait to get our running shoes on.”

Applications for the GiG Malta Marathon 2019 will open on 1 October 2018.

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