Marketing

To celebrate the return of the sports calendar, Paddy Power plans to bring together a host of celebrities to take part in the Paddy Power Golf Shootout. The event, which will take place behind-closed-doors at the Centurion Club in Hertfordshire, will feature celebrities such as Piers Morgan, Peter Crouch, Jamie Redknapp, Freddie Flintoff and Harry Kane. Joining them will be …

The Advertising Standards Authority (ASA) has pulled an advertisement from Coral after the advert was deemed ‘irresponsible’. An ad from Ladbrokes was cleared by the ASA, despite receiving five complaints suggesting it encouraged gambling behaviour that was socially irresponsible. The advertising watchdog upheld one complaint issued against a post on Coral’s Twitter page after a challenge was raised concerning irresponsibility, …

English Premier League football club AFC Bournemouth has confirmed that it has terminated its current sponsorship agreement with online gambling group Mansion’s subsidiary, M88. The sponsorship termination comes as the predominantly Asian-facing brand is reported to be under investigation by the UK Gambling Commission (UKGC). Bournemouth had previously secured a two-year partnership with the online operator, which was then extended …

Sporting Index has confirmed that it has ‘onboarded’ legendary champion jockey Frankie Dettori as its new brand ambassador. The colourful Italian, who has won 19 British Classics and is currently recognised as the ‘LONGINES – World’s best jockey’, has joined the Sporting Index stable and will help promote the spread betting firm’s fixed-odds betting markets, which were launched in 2019. …

Betway will expand its partnership with leading esports tournament organiser BLAST, after confirming that it will sponsor its new ‘BLAST Bounty Hunt’ online Dota 2 series.  The bookmaker has worked alongside BLAST since 2019, sponsoring its flagship CS:GO competitions ‘BLAST Premier’ and ‘BLAST Raising’. On 9 June, BLAST will host its first-ever Dota 2 competition the ‘BLAST Hunt’ – an …

The Advertising Standards Authority (ASA) has revealed that under-18’s exposure to gambling advertising is now at the lowest level since 2008. The report entitled ‘Children’s exposure to age-restricted TV ads: 2019 update’ found that the number of TV adverts that children aged 4-15 saw in 2019 dropped to 115.9 ads per week, dropping considerably from the peak of 229.3 ads …

Camelot Group has launched a new TV advertising campaign, which looks to thank National Lottery players for supporting local and national projects during the coronavirus crisis. Up to £600m has been raised so far in support of charities and organisations affected by the pandemic, with the National Lottery raising £30m each week on average. The TV advert will form part …

Betway is gearing up for its biggest Spanish marketing commitment, after reportedly entering discussions to become the official shirt sponsor of Sevilla FC in time for the start of the 2020/2021 La Liga football season.  Spanish football news source Palco23 has reported that Betway is leading the way to replace Marathonbet as lead sponsor of Sevilla, recognised as Andalucía’s biggest …

BAGO, Belgium’s trade association for gaming operators, has confirmed that it will endorse the European Gaming and Betting Association’s (EGBA) responsible advertising code of conduct as its guiding policy for advertising and marketing standards. With its current membership covering 70% of Belgium’s licensed online and land-based gambling incumbents, BAGO has become the first European industry trade association to endorse and …