Marketing

Snack Media has strengthened its offering to advertisers, rights holders and independent media owners after acquiring GIVEMESPORT. The combined business will have an audience of over 210 million unique users across all platforms, and will offer coverage from football, Formula 1, tennis, golf, combat sports and esports. Niall Coen, CEO of Snack Media, commented: “We are delighted to have acquired …

GVC Holdings has confirmed that it will expand its existing relationship with customer conversion and campaign optimisation specialist LeanConvert. The FTSE250 online gambling group has worked with LeanConvert teams for the past two years, with the optimisation outfit becoming a key stakeholder in the firm’s strategic alignment of its marketing divisions, post-GVC 2018 acquisition of Ladbrokes Coral. LeanConvert will work …

CMS platform provider Sportal365 has expanded its partnership with efbet, Bulgaria’s largest sportsbook and casino operator, to engage a wider set of sports audiences and increase player conversion through editorial content. Already deployed in Bulgaria, efbet CEO and founder Tzvetomir Naydenov confirmed that it is planning to use the Sportal365 platform as a lead generation tool in markets where there …

Superbet, Romania’s leading bookmaker, has expanded its content capacity by entering a publishing partnership with Sportal365.  The agreement will see Superbet integrate Sportal365’s publishing platform across its key market domains of Romania and Poland, developing deeper sports led content for its customers. In its statement, Superbet detailed that it seeks to ‘power-up’ its content capabilities by utilising Sportal365 publishing platform, …

Betclic has launched its first interactive live streaming event ‘Betclic Game Changer’, seeking to maintain and further expand its Portuguese market profile during lockdown. The bookmaker’s interactive series has been co-developed by Lisbon-based ‘live engagement’ agency New Collective, organisers of Portugal’s popular ‘Revenge of 90s’ youth culture events. The interactive series will debut this weekend, live-streamed across Betclic Portugal’s social …

Affiliate marketing publisher XLMedia has reported that 2019 was a year of ‘limited financial progress’ for the group as it sought to ‘mitigate a number of operationally frustrating scenarios and global sector headwinds’. Publishing its results for the year ended 31 December 2019, XLMedia reported a full-year loss after it wrote down the value of its assets, reporting revenues of …