Betsson launches first ever Spanish TV Campaign

Stockholm-listed online gambling group Betsson AB has announced the launch of its first ever Spanish market TV Campaign ‘Suecos, pero emocionantes (Swedish, but exciting)’, promoting Betsson.es.

The European multi-brand operator launched its initial Spanish online gambling property last February and seeks to introduce Spanish audiences to its trusted flagship Betsson brand.

“The TV commercial is intentionally non-conventional to stand out from the other online gambling commercials aired in Spain. It is presenting Betsson.es to a new Spanish audience” detailed Betsson marketing.

In 2018, Betsson seeks to ramp up its coverage and presence for the expanding Spanish online gambling market.

“We hope our Spanish audience likes this campaign as much as we do. Betsson is our flagship brand and we are all about customer entertainment. We want Betsson.es to be the biggest entertainer in the Spanish market” said Andrea Rossi, Betsson Group’s Managing Director, Southern Europe and LatAm.

“We launched Betsson.es earlier this year and we are now introducing the brand to the wider Spanish audience as a Swedish market leader, a trustworthy online gambling operator and an expert in entertainment.”