Game Lounge the marketing and player acquisition arm of Stockholm-listed Cherry AB has acquired international ‘search’ agency TodaysWeb for a total consideration of SEK 14 million (€1.4 million).
Confirming the acquisition, Game Lounge details that it will move to incorporate TodaysWeb’s search-engine-optimisation (SEO) tools, services and content portfolio of 1,500 websites.
Updating the market, Jonas Cederholm, CEO of Game Lounge, details;
“The timing of the acquisition is perfect as we are currently in a strong growth phase. We have previously announced our ambition to enter new verticals and this acquisition will accelerate our plans. I look forward to welcoming ten new members to the Game Lounge team.”
The acquisition of TodaysWeb, sees Game Lounge complete its second strategic services acquisition of 2018.
Last January Cederholm and Game Lounge completed the acquisition of Slottracker Solutions for €1 million, acquiring a software which will allow Cherry AB players to better monitor their playing habits and gameplay information;