Marketing

Wiraya and A GAME ABOVE have signed a long-term strategic partnership, which will enhance customer acquisition, retention and reactivation for clients across multiple industries by packaging A GAME ABOVE promotions with Wiraya’s communications platform. A GAME ABOVE was set up to create, sell and operate customer sales promotions to deliver customer engagement, customer lifecycle and customer lifetime value. Wiraya software, …

Alex Donohue, the former head of Ladbrokes News, has launched a new public relations agency which will focus on delivering digital PR for SEO and responsible gambling communications. Prior to launching Press Box PR, Donohue previously spent seven years at Ladbrokes, having also fronted the Magic Sign’s media engagements in Westminster and beyond before joining social media giants LADbible to …

Following back-to-back Premier League defeats against Manchester City and Brighton FC, Paddy Power has responded to Arsenal left-back Hector Bellerin’s environmental pledge. Prior to the Premier League recommencing on Wednesday 17 June, Bellerin promised his social media followers that he would personally fund the planting of 3,000 trees by reforestation charity One Tree Planted ‘for every Arsenal win’. Bellerin has …

Camelot Group has launched the National Lottery’s new nationwide advertising campaign, repurposing its flagship main lottery draw tagline ‘It Could be You’. The campaign, which was developed by London creative agency Adam&Eve DDB, will see the National Lottery return to its original tagline launched in 1994. Debuting this June across terrestrial TV, radio and digital formats, the campaign will feature …

MansionBet has boosted its content engagement capacity by recruiting Spotlight Sports Group editorial team to run its website blog (https://blog.mansionbet.com/). The Gibraltar-based online bookmaker said it has moved to revamp its onsite blog’s editorial content with a view to attracting and re-engaging audiences after the restart of the global sports calendar. Industry publishing group Spotlight Sports, the operating company of …

Portuguese football player Nuno Gomes has become the latest brand ambassador for BetConstruct, and the software provider’s data feed subsidiary FeedConstruct. A striker who played in two World Cups and three European Championships for the Portugal national team, he scored the winner against England at Euro 2000. BetConstruct, a company with such a robust sports betting offer and broad coverage of …

Golden Race has received the certification to distribute its complete suite of virtual sports products including races, football leagues and tournaments to licensed operators in Sweden.  The certification has been issued by Quinel – an internationally accredited testing lab and inspection body – in accordance with the Swedish Gambling Authority standards and regulations, reinforcing the quality and reliability of Golden …

Claire Murdoch, the director of mental health at NHS England, has urged betting companies to avoid ‘aggressive advertising campaigns’ following the return of the football season. Murdoch suggested that the NHS’ problem gambling centres will struggle to cope with ‘avoidable harm’ as a result of excessive gambling advertising, emphasising that the industry must not ‘open the floodgates of addiction’. “The …