SBC News Voice of the Sports Betting Industry
MansionBet has announced a new sponsorship deal with football funny-man Darren Farley, which will see over one hundred new pieces of viral content produced.
Set to be uploaded to each of Farley’s social media channels, MansionBet is to also host a specific web page dedicated to showcasing the new work produced each month.
Farley stated: “Mansion Bet is the perfect sponsor, we both entertain within the world of sport and I’m looking forward to being able to produce lots of new material throughout the course of the year with their support.”
The sponsorship is set to see Farley produce a series a relevant and shareable content, designed to entertain fans whilst driving engagement and conversions to MansionBet’s website, with an expected reach of over 35 million views.
In addition the duo are to work together to create a series of additional exclusive content during the World Cup, with the sponsorship set to run until April 2019.
Karel Manasco, Mansion Group Chief Executive Officer, commented, “We are thrilled to be partnering with Darren – we are all great fans of his work, and are very excited about the opportunities ahead.”
Farley, who has previously been a brand ambassador for bookmaker Coral, is known for his impressions of a variety of the biggest names in football, including Steven Gerrard, Harry Kane, Harry Redknapp, Roy Hodgson, Brendan Rodgers, Jamie Carragher and Rafa Benitez.
The official video announcing the sponsorship, featuring a selection of these personalities, can be found below:
