SBC News MansionBet recruits impressionist Darren Farley

MansionBet recruits impressionist Darren Farley

MansionBet has announced a new sponsorship deal with football funny-man Darren Farley, which will see over one hundred new pieces of viral content produced.

Set to be uploaded to each of Farley’s social media channels, MansionBet is to also host a specific web page dedicated to showcasing the new work produced each month.

Farley stated: “Mansion Bet is the perfect sponsor, we both entertain within the world of sport and I’m looking forward to being able to produce lots of new material throughout the course of the year with their support.”

The sponsorship is set to see Farley produce a series a relevant and shareable content, designed to entertain fans whilst driving engagement and conversions to MansionBet’s website, with an expected reach of over 35 million views.

In addition the duo are to work together to create a series of additional exclusive content during the World Cup, with the sponsorship set to run until April 2019.

Karel Manasco, Mansion Group Chief Executive Officer, commented, “We are thrilled to be partnering with Darren – we are all great fans of his work, and are very excited about the opportunities ahead.”

Farley, who has previously been a brand ambassador for bookmaker Coral, is known for his impressions of a variety of the biggest names in football, including Steven Gerrard, Harry Kane, Harry Redknapp, Roy Hodgson, Brendan Rodgers, Jamie Carragher and Rafa Benitez.

The official video announcing the sponsorship, featuring a selection of these personalities, can be found below:

Check Also

SBC News Entain handed £17m penalty by UKGC for compliance failings

Entain handed £17m penalty by UKGC for compliance failings

Entain Plc has been summoned to pay the largest penalty in UK gambling history, totalling …

SBC News Entain: Lionesses' roaring success translating to the betting slip

Entain: Lionesses’ roaring success translating to the betting slip

Bettor engagement with the UEFA Women’s Euros is at an all time high according to …

SBC News Coral enhances British racing commitment in Goodwood Festival sponsorships

Coral enhances British racing commitment in Goodwood Festival sponsorships

Coral has entered a partnership with Goodwood Racecourse as it becomes the official fixed-odds betting …