SBC News Global Gaming appoints Tre Kronor Stockholm to up media profile

Global Gaming appoints Tre Kronor Stockholm to up media profile

SBC News Global Gaming appoints Tre Kronor Stockholm to up media profileStockholm-listed online gambling group Global Gaming has confirmed the appointment of Tre Kronor as its lead media agency, tasked with expanding the coverage of its industry portfolio.

Updating the market, Global Gaming informs that the company has secured a significant increase in its marketing budget, planning for heightened exposure of its online gambling properties ahead of the Swedish market’s re-regulation in 2019.

Stockholm-based Tre Kronor will lead the media planning and buying accounts of Global Gaming flagship property NinjaCasino, and new online casino brand SpelLandet.

Commenting on the update Morten Madsen, CMO of Global Gaming, said: “Partnering with Tre Kronor Media is a natural development for Global Gaming. Considering our unprecedented organic growth in Sweden, where we have taken a significant share of the market, utilising Tre Kronor Media’s expertise directly follows our current strategy of including high quality internal and external expertise.

Madsen further details, that Global Gaming has partnered with one of Sweden’s most successful and media savvy agencies, with Tre Kronor recognised as a seven-time winner of the ‘Media Agency of the Year Award’.

“With the addition of Spellandet.com to our Swedish Product portfolio, working with Tre Kronor Media will help us ensure we keep increasing our already considerable market share ahead of the Swedish re-regulation.”

 

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