Enteractive has strengthened its B2B in regulated markets across the world after appointing John Foster as its new Head of B2B Sales, Europe and Asia. Foster has previously worked across multiple sectors, including igaming, advertising, media and hospitality, having also held a position at iGamingGroup. Discussing his new role, Foster said: “Enteractive has built a superb offering to help operators …
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Fast Track has set out its plans to “revolutionise the way CRM is done in the igaming industry” with the integration of an autoregressive language AI model. The new model, which will be showcased at ICE in February, will enable operators to create “human-like”, multi-level marketing campaigns that can be localised to each audience. CEO and Co-founder Simon Lidzen said: …
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The Bulgaria Football Union (BFU) has publicly stated that it does not support a ban on gambling advertising to be imposed on Bulgarian sports. A divided National Assembly carries an agenda to reform Bulgaria’s existing gambling laws, in which MPs have been urged to consider a ban on gambling advertising and the privatisation the state-owned Bulgarian Sports Totalisator (BST). Last …
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Esports data provider Data.Bet has confirmed its status this week as an official headline sponsor of the ESIC Global Esports Summit, taking place on February 9 and 10 at ExCeL in London. CPO Alex Kozachenko will join the opening day’s Main Stage Panel discussion on “Esports Data and its Risk Landscape”. A fan of esports, Kozachenko is currently in charge …
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The Premier League has been threatened with an investigation unless club bosses ‘provide satisfactory answers’ as to why clubs have partnered with TGP Europe, an Isle of Man business linked with jailed Macau tycoon Alvin Chau. Grabbing Asian business headlines last week, Chau – the former CEO of ‘junket operator’ Suncity Group – was sentenced to 18 years in prison …
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Groupe FDJ has joined forces with Paris Saint-Germain (PSG) to launch a new responsible gambling campaign. FDJ first linked up with the Ligue 1 title holders last July, announcing that they had become one of the club’s premium sponsors until 2025 with its sports betting brands ParionsSport en ligne and ParionsSport point de vente visible within the club’s stadium and online. FDJ and PSG have collaborated on an awareness …
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Low6 will elevate its player communication strategy after agreeing a new “‘game changing” partnership with Xtremepush. Under the terms of the deal, the two firms will work to deliver real-time personalised communications with the aim of promoting more relevant games and messages to Low6’s player base. Brandon Asgeirsson, Senior Account Executive at Xtremepush, said: “Low6 is a seriously impressive business …
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The Parliament of Romania will review the nation’s advertising code in relation to tightening laws and standards on the marketing and coverage of gambling products. The directive has been ordered by the National Audiovisual Council (CNA), Romania’s media monitoring agency, who this week voted unanimously in favour of a ‘draft law’ to amend Romania’s existing advertising code. Last November, the …
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The organisers of this year’s ICE London event plan to make the 2023 edition ‘the biggest on record’, having booked up a vast amount of space at the ExCel Centre. The expo will encompass 51,466 square metres of net space and occupy 41 halls of the exhibition centre in Tower Hamlets, East London, whilst the iGB Affiliate London sister show …
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Tony Kenny will step down from his position of Group PR and Communications lead at William Hill after 16 years with the company. Kenny held a number of positions at William Hill, including Public Relations and Marketing Manager (Ireland), Head of Online and International PR, Head of PR and Head of External Communications. In a statement on LinkedIn, Kenny said: …
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