SBC News Voice of the Sports Betting Industry
BETEGY will support its partners in driving further engagement with ad campaigns with the launch of Creative Studio.
Due to be showcased at ICE 2023, Creative Studio will offer betting, igaming and sports media companies access to “data-driven, fully personalised scalable banner campaigns and video ads”.
This, BETEGY believes, will result in a substantial increase in click through rates (CTR) on marketing campaigns. Early testing of Creative Studio has shown an “increased marketing viewability by 16% and CTR by over 20%”.
Alex Kornilov, CEO at BETEGY, said: “We’re all about game-changing technology at BETEGY. Creative Studio will take industry campaigns to the next level, ensuring any marketing department which deploys our platform will have a true edge over the market.
“With just a few clicks, campaigns are tailored to reach a personalised and segmented set of demographics – this can be everything from viewers’ preferred sports teams to adjusting to any fixture or sporting schedule throughout the calendar year.”
Creative Studio will enable users to create up to 1000+ ad static and animated creatives from images imported from Figma or Photoshop without coding.
BETEGY explained that the product will be able to identify dynamic fields of the ad, automatically feeding all campaign elements with dynamic data, including odds, sports stats and key info.
Eugenie Golovina, CMO at BETEGY, added: “ICE is one of biggest expos in the global gaming calendar, and attendees will get a first-hand look at what our game-changing Creative Studio can achieve for them, as well as disrupt their marketing routine in hitting the highest KPIs.”
