SBC News Genius Sports debuts Marketing Suite as the optimal solution for sports engagement

Genius Sports debuts Marketing Suite as the optimal solution for sports engagement

Genius Sports has announced the launch of its new ‘Genius Marketing Suite’ – an “all-in-one fan marketing solution specifically developed to transform how partners identify, engage and retain sports fans.”

Customised to fit individual clients’ needs, the Genius Marketing Suite enables brands, sponsors, sportsbooks, leagues and teams to optimise every stage of their fan marketing journey.

The suite will provide clients access to Genius Sports data-driven marketing solutions, that will be offered under a single product incorporating:

  •   Genius Media Buying: A uniquely sports-focused media buying service helping advertisers find, convert, and retain sports fans through highly targeted and efficient campaigns

  •   Genius Creative: A one-stop-shop to create, automate and optimise highly personalised dynamic video, display and CTV adverts

  •   Genius Games: Made-to-measure gamification solutions, including fantasy, trivia, and predictor games, to engage fans and capture first-party data

  •   Genius Data & Content: Interactive and immersive media tools including easily integrated widgets, rich data visualisations and sports data APIs

Genius Sports underscores the capacity of its individual marketing tools and solutions that have powered sports campaigns for the mass-market brands of Coca-Cola, Diageo, Cadbury, Heineken and Yahoo.

In addition, Genius has provided the go-to marketing solutions for fan activation campaigns for the NFL, MLB, European Tour, DraftKings, FanDuel, Betway, bet365 and many more.

“With the launch of the Genius Marketing Suite, we are integrating the acquisitions of FanHub and Spirable alongside our proven media buying solutions to better serve any brand looking to engage sports fans,” said Mark Locke, CEO of Genius Sports.

“Our understanding of sports fans, and how and when to engage them, is unrivalled. As a leader in sports data, we can create authentic and real-time experiences at every step of the marketing funnel. Whether you’re a sports team trying to sell more tickets, a clothing brand targeting NFL fans or a sportsbook looking for sign-ups, the Genius Marketing Suite has the answer.”

 

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