ICE targeting ‘biggest on record’ with 2023 London event

The organisers of this year’s ICE London event plan to make the 2023 edition ‘the biggest on record’, having booked up a vast amount of space at the ExCel Centre.

The expo will encompass 51,466 square metres of net space and occupy 41 halls of the exhibition centre in Tower Hamlets, East London, whilst the iGB Affiliate London sister show will fill the remaining three.

Clarion Gaming, which organises the event, detailed that this year’s edition will exceed the previous record size of 49,690 sqm set in 2020, with Managing Director, Stuart Hunter, stating that ‘in very simple terms there’s not a square mm of space left’. 

Breaking down the floorplan, Hunter explained that ICE and iGB Affiliate will fill the North and South side exhibition halls, all the International Conference Centre meeting rooms – where ICE VOX, the World Regulatory Briefing and International Casino Conference will take place.

Hunter continued: “Whilst ICE London 2022 was a tremendous success the fact remains that nothing compares with the return of a full-scale edition of ICE featuring all of the major supplier brands to the land-based sector. 

“Having ExCeL bursting with the creativity and the energy which drives the international gaming industry is a fantastic prospect. A full size, dynamic ICE on its traditional dates is something that all sectors of the industry are looking forward to participating in.  

“ICE is vital to the global business more so because the industry has waited three years for its return: as a consequence, the eyes of the gaming world will be focussed on what many industry commentators are now referring to as World Gaming Week a description based on the volume and variety of high-level meetings, sector leading conferences, content masterclasses and networking that takes place over the period that the global industry meets and comes together in London.”

Clarion’s plans for ICE 2023 include a floor space dedicated entirely to street gaming, as well as the Pitch ICE programme, offering up to 14 start-ups the opportunity to showcase their solutions to prospective investors.