138.com launches new affiliate program with Income Access

Isle of Man online betting operator 138.com has announced the launch of its affiliate marketing programme with Income Access.

138.com will begin to service its affiliate and marketing partners utilising Income Access industry marketing and acquisition platform for both its online sportsbook and casino products.

To celebrate the launch, 138.com is offering affiliates who register with the programme a flat 40% revenue share for their first three months. Following the promotion period, the commission structure reverts to the standard tiered revenue share model. Commissions will vary between 30% and 45%, depending upon affiliates’ monthly performance.

“I’m excited for us to launch our affiliate programme on the Income Access platform, whose reputation in streamlining affiliate management is second to none,” said Stephanie Wynters, Head of Affiliates UK at 138.com.

“We’re also looking forward to using their Ad Serving tool to improve the performance of our affiliate marketing campaigns and of our other acquisition channels as well.”

The 138.com affiliate programme will be managed by the brand’s in-house team of affiliate managers, headed by Wynters. They have over a decade’s experience managing sportsbook and casino affiliate programmes.

Nicky Senyard CEO of Income Access welcomed its new partnership “A huge brand in the Asian market, 138.com is growing rapidly in popularity among European sports betting and casino players,”

“It offers a major opportunity to affiliates in both verticals and in the emerging vertical of financial betting as well.”