Marketing

Enterra Inc., the online gambling software and platform developer, has announced a rebranding. The company will now be known as EvenBet Gaming. Dmitry Starostenkov, Enterra’s CEO, said of the announcement: “After almost ten years of gaming development we have decided to develop and enhance online gaming products under the new EvenBet brand.” The company offers a range of products from …

A NetBet Casino player won just over $4m (£2.6m) on the Gold Rally slot game on December 13th. The win on Gold Rally, a game created by Playtech, was NetBet’s biggest pay-out of in its history and the largest since 2013. NetBet Marketing Manager Alexandre Mangaud said of the news: “We are extremely proud to have paid out this bumper jackpot to one …

The verified status on Twitter is exclusively reserved for key figures across major industries. Despite maintaining a huge audience and accounting for some of the most engaged userbases on the platform, Twitter has been reluctant to verify any eSports figures except for a very select few. Players from the teams Cloud9 and Team SoloMid were verified earlier this week, and the …

The Football League and its primary sponsor and partner Sky Bet have agreed a new three year title sponsorship deal. Sky Bet has sponsored the League since 2013 and this latest deal will commence in August 2016 and run until at least 2019. It will deliver increased revenue to the 72 clubs throughout the Football League. One change is that due …

Irish news sources have reported that former Republic of Ireland and Manchester United captain Roy Keane has settled out of court his dispute against Paddy Power regarding the infringement of his image rights used in the operators ‘Euro 2016 – Braveheart’ campaign. Keane had begun legal proceedings against the bookmaker in July, taking his claim to Ireland’s Commercial Court. The …

William Hill has announced that it has extended its title sponsorship of the PDC World Darts Championship at London’s Alexandra Palace until 2020. Ahead of the start of the 2015/16 championship, William Hill marketing released a statement confirming that it had agreed terms with the PDC following the marketing and coverage success of its 2014/15 sponsorship. The 2014/15 William Hill …

William Hill, the proud sponsors of the Bad Intentions card at the O2 in London, are getting ready for the biggest night in British boxing since Froch v Groves II. The bookies are already starting to see huge bets coming through for the top of the bill match between the unbeaten duo – Dillian Whyte and Anthony Joshua. One punter …

Stockholm listed betting operator Betsson AB has announced the appointment of former Google Europe senior executive Marion Gamel as Group Chief Marketing Officer (CMO). Gamel joins Betsson AB as the operator looks to expand its multi-brand growth strategy throughout new European markets in 2016. As new CMO she will be charged with leading Betsson group new group marketing initiatives, strategic …

Cheltenham Festival officials have announced independent communications service provider Timico Technology Group as its new sponsor of the Gold Cup. The Newark based company has agreed to sponsor the event for four years, which will be now named the ‘Timico Gold Cup’. Furthermore as Gold Cup sponsors the firm has boosted the prize pot by £25,000 to a record £575,000. …

UK marketing news source Campaign Live (Camapaignlive.co.uk) has reported that European sports betting operator Unibet is seeking a new creative agency for its European media account. Although not officially confirmed by Unibet marketing, Campaign Live states that current agency Albion will not be pitching for the operator’s European business. Jason Goodman Albion Founder & CEO commented to Campaign Live on …