SBC News BetVictor launches ‘Simple As’ TV campaign this weekend

BetVictor launches ‘Simple As’ TV campaign this weekend

SimpleasGibraltar based bookmaker BetVictor will debut its latest TV advertising campaign ‘Simple As’ this weekend.

The campaign created by London based agency VVCP Media, sees the operator replace its long term promotional character Maurice (played by actor Paul Kaye), as the firm takes a new creative approach to its TV marketing.

Announcing the campaign, BetVictor marketing stated that it wanted to “reminding viewers of the BetVictor betting experience; simple and straightforward providing excellent value without the need for complex jargon”.

The ‘Simple As’ campaign will debut on Saturday at 5.28pm, Sky Sports 1, ahead of the Premier League clash between Leicester City and Manchester United.

Anton Bell Chief Marketing Officer for BetVictor commented on the launch of ‘Simple As’

“BetVictor has consistently offered the best odds on the Football League and Premier League for the last three and five years respectively. We concentrate on what we know is important to real bettors; good value, good product, great service and our new campaigns reflect this in an innovative way.”

Julian Douglas, Vice Chairman at VCCP added:

“BetVictor offer something different in the gambling industry: great service and the best odds. And we wanted to reflect this difference in their advertising. So we’ve eschewed the conventions of the sector. No flashing lights, no geezers, no noise, no nonsense. Betting should be straightforward and fun: BetVictor. Simple As”

Check Also

SBC News Allwyn promotes Lotto everyday winners in advertising refresh of National Lottery

Allwyn promotes Lotto everyday winners in advertising refresh of National Lottery

The National Lottery has launched its new advertising campaign, refreshing the Lotto jackpot to UK …

BetVictor heading ringside as Joy Joyce betting partner

BetVictor heading ringside as Joe Joyce betting partner

BetVictor secured an expansion of its sponsorship portfolio this week via a partnership with Joe …

SBC News Allwyn calls on Leo Burnett & VCCP to refresh the National Lottery in 2024

Allwyn calls on Leo Burnett & VCCP to refresh the National Lottery in 2024

Allwyn UK, the inbound steward of The National Lottery, has selected Leo Burnett and VCCP …