Marketing

Stockholm listed betting operator Betsson AB has announced the appointment of former Google Europe senior executive Marion Gamel as Group Chief Marketing Officer (CMO). Gamel joins Betsson AB as the operator looks to expand its multi-brand growth strategy throughout new European markets in 2016. As new CMO she will be charged with leading Betsson group new group marketing initiatives, strategic …

Cheltenham Festival officials have announced independent communications service provider Timico Technology Group as its new sponsor of the Gold Cup. The Newark based company has agreed to sponsor the event for four years, which will be now named the ‘Timico Gold Cup’. Furthermore as Gold Cup sponsors the firm has boosted the prize pot by £25,000 to a record £575,000. …

UK marketing news source Campaign Live (Camapaignlive.co.uk) has reported that European sports betting operator Unibet is seeking a new creative agency for its European media account. Although not officially confirmed by Unibet marketing, Campaign Live states that current agency Albion will not be pitching for the operator’s European business. Jason Goodman Albion Founder & CEO commented to Campaign Live on …

UK bookmaker Coral looks to expand its presence within the Irish sports betting market by announcing that it has agreed a three year sponsorship of Leopardstown Racecourse (Leinster County) January meets. The sponsorship comes following the approval of Coral’s Irish betting licence and marks the bookmakers first official Irish marketing partnership. Leopardstown’s is set to host the Coral.ie Hurdle Meeting …

Sports betting odds comparison portal Oddschecker (Sky Betting & Gaming Group) has confirmed the appointment of Ryan Murton to the newly created role of Head of Digital Marketing. Murton joins Oddschecker having led SEO and pay per click marketing initiatives for Betfair as Senior Marketing Manager (2013 – December 2015). An industry ‘search’ specialist Murton has further held marketing managerial …

New South Wales (NSW) betting regulator, The Office of Liquor Gaming & Racing (OLGR) has warned the Australian betting industry that it will not tolerate any form of promotional/marketing consumer inducement for gambling products. The OLGR industry warning comes as the regulator announced last week that it launched advertising charges against operators’ Tabcorp, Crownbet, bet365 and Unibet. In 2015 OLGR …

Sports content and media rights provider Perform Group , has announced an exclusive deal to broadcast live and on-demand English Premier League matches in Germany, Austria and Liechtenstein from the start of the 2016-17 season. The 3 year deal also allows Perform to broadcast live and on-demand English Premier League matches in Switzerland and Luxembourg on a non-exclusive basis and includes …

UK betting operator Ladbrokes has confirmed that it has agreed its first ever German sports sponsorship with SV Werder Breman becoming the Bundesliga football clubs official betting partner. The marketing partnership will see Ladbrokes replace German betting operator Tipico Sportwetten as betting partner for the Die Werderaner. Tipico had chosen not to renew its partnership with the Breman football club. …

188Bet has confirmed that it has agreed terms to become the main sponsor of Lancashire Rugby League club Wigan Warriors RLFC. The main sponsorship agreement will see the 188Bet brand displayed on the front of the Warrior’s 2016 match and replica shirts. The 188Bet brand will gain further exposure through promotion of services during match days at the DW Stadium …

The 2015 Sports Personality of the Year contestants have been announced. The winner will be announced on December 20th but before that comes the annual gripe over those that have been left out, and discussion about which of the twelve selected will take home the award. Here’s SBC’s look, including their odds to win and our pick. The four favourites …