Betway has extended its marketing coverage within the sport of tennis by announcing that it has agreed terms with the International Tennis Federation (ITF) to become an sponsor partner for both Davis Cup and Fed Cup BNP Paribas tournaments.
The terms will see Betway promoted as a main sponsor for the tournaments until 2018. The Betway brand was unveiled as an international sponsor at the recent Fed Cup Final in Prague (14-15 November).
The operator officially announces its partnership agreement in time for the Davis Cup final between in Ghent between Belgium vs Great Britain (27-29 November). .
The sponsorship will see the Betway brand receive court-side branding at all Davis Cup and Fed Cup by BNP Paribas World Group ties. Furthermore Betway will gain further marketing coverage on Davis and Fed cup digital inventory.
All elements of the new partnership are fully compliant with the rules and interpretations of the Tennis Anti-Corruption Programme.
“The ITF welcomes Betway to our family of sponsors,” said ITF President David Haggerty. “To continue strengthening our flagship events, Davis Cup and Fed Cup by BNP Paribas, the support of strong and creative partners like Betway who will elevate our fans’ enjoyment of the competitions is an important initiative
“Davis Cup and Fed Cup by BNP Paribas fit perfectly within our roster of exciting, high profile sponsorships,” said Anthony Werkman, Marketing and Operations Director of Betway.
He continued: “We are especially looking forward to this weekend’s Davis Cup by BNP Paribas Final in Belgium, as it is a key market for us following our recent launch in the country.”