Marketing

The German Handball Bundesliga (HBL) has announced its new partner for the 2017-2018 season is Swedish gaming operator LeoVegas.com. This multi-year partnership will see LeoVegas Sport branding appear across the HBL’s offline inventory, including courtside LED boards, floor stickers and interview backboards, but will also see the branding appear across the HBL’s digital assets, platforms and of course content solutions …

Three time European champions, FC Internazionale has announced a sponsorship agreement with online betting company, Bwin. The partnership which has been agreed until 2020, means bwin is the club’s first ever official betting partner. The Italian club will utilise bwin’s services to provide fresh and international content, introducing pitch side led screens that will advertise in-play odds during the Nerazzurri’s matches. …

Stockholm-listed, European gambling operator Kindred Group Plc has awarded its UK media planning and buying account to London marketing agency Initiative UK. The new agency will now lead the media strategy and execution for Kindred’s multi-million £ UK advertising account, across group brand portfolio of; Unibet, Stan James, Bingo.com and Maria Casino. Part of IPG Media Brands, Initiative UK takes over …

Sun Bets marketing has informed that it will sponsor the 71st East Anglian Derby at Yarmouth Stadium (Norfolk) taking place this September. The News UK and Tabcorp joint-venture bookmaker undertakes’ its first greyhound racing sponsorship, in which it will contribute £15,000 towards the Derby’s racing prize-pool. Furthermore, the bookmaker will secure the title name on all syndicated races, which will be …

Not one to shy away from controversy, Paddy Power has refuted claims that its promotion yesterday could in anyway be construed as being racist. The allegations related to Paddy Power’s use of the phrase ‘always bet on black’ after the company paid out on Floyd Mayweather defeating Conor McGregor. Defending the promotional slogan to SBC, Lee Price (Head of PR …

GalaBingo.com has strengthened its relationship with Channel 5, after becoming the new broadcast sponsor of Australian soaps, Neighbours and Home & Away in a deal brokered by Sky Media and 7 Stars. Expanding its media deal with the British commercial television network, the new agreement will extend the brand’s visibility, as well as heightening its messaging amongst its key audience. …

The first social gaming company to offer free-to-play casino style games, Playtika has agreed to become the primary sponsor of Spain’s oldest football club, Sevilla. As part of the deal, Playtika will advertise the World Series of Poker’s free to play poker room on the iconic Sevilla shirt throughout the 2017/18 season.   Playtika branding will also appear around Sevilla’s …

Updating the market, Ladbrokes has informed that it will continue to work with the Rugby Football League as title sponsor of its Challenge Cup, English Rugby League’s legacy knockout competition. Ladbrokes marketing has signed a one-year extension, which will see the competition continue to be branded as the ‘Ladbrokes Challenge Cup’. The sponsorship extension is signed on the week of …

SportNation.bet, the sportsbook owned and operated by Argyll Entertainment, has partnered with the Barmy Army, England’s internationally renowned cricket supporters club. Brokered by Reg & Co., the deal was officially launched at the Barmy Army Awards ceremony on the second day of the first ever day/night test match in the UK between England and West Indies at Edgbaston, hosted by …

Ladbrokes has announced its second football betting partnership of the day, confirming that it has agreed to become the ‘Official UK & Ireland Bookmaker Partner’ of English Premier League side Leicester City FC. Seeking to push its brand and products to Premier League fans this 2017/18 season, Ladbrokes will gain high exposure throughout Leicester City’s King Power Stadium (capacity: 33,000). …