SBC News Voice of the Sports Betting Industry
European online bookmaker Unibet (Kindred Group Plc) has confirmed that it has secured a 3-year deal to become the ‘title sponsor’ of the Professional Darts Corporation (PDC) Premier League.
The bookmaker extends its relationship with the PDC expanding its existing darts sponsorship portfolio which includes; the Unibet European Championship, the Unibet World Grand Prix, the Unibet Champions League of Darts as well as the World Series Finals and Melbourne Darts Masters.
The PDC Premier League is a 16-week long series of darts tournaments, which will take place across the UK, Ireland and the Netherlands. Breaking new grounds, the 2018 PDC Premier League will make its debut in Berlin Germany.
In celebration of its ongoing PDC partnership, Unibet marketing will release a series of social media content videos relating to the PDC Premier League. The first viral video is a ‘hidden camera’ trick featuring PDC Premier League champion Michael van Gerwen and world number three Peter ‘Snakebite’ Wright t
Detailing Unibet’s commitment to darts, Kindred Group CCO Ebba Ljungerud stated: “Darts has been one of the fastest growing sports in our sponsorship portfolio in the UK and we are extremely excited about extending our partnership with the PDC to become the new sponsor of the Premier League. We are planning on making what we already know to be a great tournament even better.
“It’s grown to become the widest-reaching event in darts and we’re looking forward to 16 exciting nights across Europe. Darts is an action-packed betting sport and we will continue to bring our best-in-class activation and offer to all the fans. “
PDC Chairman Barry Hearn backed Unibet as title sponsor of the Premier League: “We’re delighted that Unibet have furthered their association with us in their sponsorship of the Premier League for the next three years.
“The Unibet Premier League will be bigger than ever in 2018, with our success in the UK, Ireland and more recently the Netherlands leading to the introduction of a league night in Berlin next year, and it promises to be a special tournament. The Premier League’s growth since 2005 has been a phenomenon in British sport and it’s another boost that Unibet were so keen to add this prestigious event to their growing darts sponsorship portfolio”.
