GVC Holdings’ sports betting subsidiary Bwin has extended its existing partnership with European sports broadcaster Eurosport (Discovery Networks) becoming the lead sponsor of all its Bundesliga coverage.
Agreeing on sponsorship terms, Bwin will boost its coverage across all Eurosport Deutschland channels, becoming the principal sponsor of Bundesliga Friday, Sunday and Monday night football matches on Eurosport’s HD network.
Further to its TV coverage, the Bwin brand will gain further exposure on Eurosport social media channels relating to Bundesliga match day content.
The Eurosport Deutschland sponsorship sees GVC operated Bwin continue to expand its European marketing coverage. This summer Bwin marketing announced the launch of its new ‘cinema style’ Pan-European campaign ‘The Race’ across all core markets.
The bookmaker has also increased its presence within European football, announcing a three-year partnership with Inter Milan becoming the lead betting partner for the Nerazzurri.