New Dynamics…TAG Media launches ‘Paid Social’ division

Industry marketing and player acquisition agency TAG Media, has launched a new ‘Paid Social’ division to assist its partners with greater strategic planning and media buying capabilities.

The division will be led by Tom Schurch as Head of Paid Social. A seasoned media buying and digital planning specialist Schurch joined the London-based agency this June to help build new agency dynamics for TAG Media.

Schurch commented on TAG Media Paid Social services: “We aim to provide market-leading social media marketing services to compliment TAG Media’s existing service offering. Alongside the strong experience the team has in campaign strategy, buying and reporting, we will be offering exclusive products designed to specifically engage the iGaming industry’s target demographic to really put our clients ahead of their competition when it comes to user acquisition, retention, branding or a combination across social media”.

Founded in 2015, by industry marketing executive Tom Galanis, TAG Media has become a prominent agency in player acquisition, affiliate marketing and media buying for the igaming and betting sector.

Current TAG Media clients include Betsson, BetRegal, Playstudios. The agency has further worked on player acquisition project and strategic planning for Coral UK, Rank Group and Leo Vegas AB

Tom Galanis, Director at TAG Media, commented: “With 1 in every 3 online minutes spent on social media, adding paid social media marketing to our growing consultancy business is a natural step and one we feel will bring exceptional value to existing and prospective clients and partners, from operator to affiliate. Tom brings strong expertise and will assist operator and affiliate clients in achieving results and guiding them through the ever-increasing compliance minefield that social media channels is throwing up.”