Unibet revamps ‘By players, For Players!’ campaign

Updating the market, European sports betting operator Unibet (Kindred Group Plc), has moved to revamp its flagship ‘By players, For Players!’ tagline launching a new ‘fully integrated’, multi-vertical advertising campaign.

The new ‘By players, For Players!’ campaign, was launched throughout multiple Unibet markets this October, with the advert making its UK debut during the England vs Slovenia World Cup on ITV (5 October).

Developed by marketing agency DDB Stockholm, the fully integrated campaign, which will be promoted throughout TV, Print, Social Media and digital verticals, aims to push the Unibet brand and messaging in a ‘new direction’.

Martin Dyhouse – Kindred Group

Speaking to SBC, Martin Dyhouse Head of Brand Strategy for Kindred Group, detailed campaign initiatives;

“At Unibet, we proudly say that we are ‘By players, for players’ and this advert is part of an ongoing global campaign to explain what we mean when we say it.”

“The big idea comes from us wanting to challenge the stereotype of how bettors are seen. We know that bettors don’t just rely on luck, they do their homework. They debate with their friends they do their research before making an informed bet. And by placing a smarter bet it enhances their passion and enjoyment for the game.”

The new ‘By players, For Players!’, is delivered as Unibet expands its marketing presence within multiple European territories. Ramping up its marketing activity, this August Unibet announced London marketing agency Initiative UK as its lead media planning and buying account, tasked with maximising the bookmaker’s brand coverage and awareness.

“As part of the global campaign we have created localised versions of the advert for each market to ensure that is as relevant as possible in each country. Ultimately we want Players to be proud of being a Player, getting the recognition they deserve for a bet well made.” Dyhouse further stated

Unibet ‘By Players For Players’ Revamp