Professional darts association the PDC, has confirmed Betfred as the ‘official title sponsor’ for its ‘PDC World Matchplay’ tournament. Held every July at the Winter Gardens in Blackpool (Lancashire), the World Matchplay tournament is the PDC’s second longest running pro darts event (first staged 1994) Confirming Betfred as title sponsor for the next three years, the PDC states that from …
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Ladbrokes strikes new partnership with PDC
Ladbrokes has been confirmed as the new title sponsor for multiple PDC tournaments including this weekend’s much anticipated Players Championship Finals. The newly formed deal means the operator becomes the primary sponsor of the Masters and UK Open from next year, capitalising on the opportunity presented with the Coral brand picking up the sponsorship of the UK Open. Barry Hearn …
Read More »ASA cautions Camelot over location of advertisement
Camelot has been wrapped by the Advertising Standards Authority (ASA) after the UK lottery operator placed a scratchcard outside the entrance of a school. The ad in question featured an image of a rainbow scratch card with the text “Scratch and See … Top prize £50,000 Lucky Fortune … 7 CHANCES TO WIN! £2”. Issuing its response, Camelot outlined that …
Read More »Betway strengthens sponsorship portfolio with T20 partnership
Betway has strengthened its cricket sponsorship portfolio, agreeing a three-year-deal to become the official betting partner of the Mzansi Super League T20. The deal sees Betway become the official global betting partner of the Mzansi Super League T20, which takes place in Johannesburg, Tshwane, Durban, Nelson Mandela Bay, Cape Town and Paarl, it is broadcast live in the UK and …
Read More »LoveBet unveiled as PSG’s online Asian betting partner
French champions and Champions League contenders Paris Saint-Germain have agreed a new two-season partnership with with Asian online betting operator, LoveBet. LoveBet is prominent in the Asian betting sector, and will seek to grow its presence by taking advantage of PSG’s continually expanding popularity in the region, as well as securing exclusive marketing rights through the partnership. In signing the …
Read More »New York Red Bulls may look to win big with betting partnership
It has been reported by the that MLS franchise, New York Red Bulls are holding talks with betting companies over potentially selling the naming rights to the club’s 25,000 seater stadium. Since its opening in 2010, the stadium has been named after the club’s primary sponsor Red Bull, however according to a report by the SportsBusiness Journal, the franchise is …
Read More »1xBet named as international presenting partner for Serie A
1xBet has been named International Presenting Partner of Italy’s Serie A from 2018 to 2021, covering Europe, Africa, the Middle East, North Africa and the Americas. The announcement follows Interregional Sports Group’s (ISG) renewal of the International Presenting Sponsor (IPS) rights for Italy’s top football league – a category that ISG introduced to the market for the first time in …
Read More »bwin renews legacy partnership with Euroleague Basketball
Euroleague, the most prestigious European club basketball competition has confirmed that GVC Holdings online sportsbook subsidiary bwin will continue to serve as the official betting partner for its Greek, Spanish and Italian match-day coverage. Updating the media, Euroleague confirms that bwin has extended its existing partnership for a further three seasons, with the betting brand securing heightened exposure within Greek …
Read More »Smarkets appoints Strive to drive Social Media refresh
Online betting exchange Smarkets, has appointed London based sports marketing agency Strive Sponsorship as its social media lead, seeking to enhance its brand profile and content through Twitter, Facebook, YouTube verticals. Strive a specialist agency in engaging sports audiences, has been tasked with developing content-rich and brand enhancing campaigns for Smarkets, supporting the firm’s ongoing and future marketing initiatives. Dan …
Read More »BetVictor expands World Snooker ‘Home Nations’ sponsorship
BetVictor continues to expand its brand profile with World Snooker, confirming that it has secured the title sponsorship to two further ‘Home Nations’ events – the Northern Ireland Open and Scottish Open. The Gibraltar bookmaker expands its existing relationship with World Snooker following the success of its sponsorship of the English Open. The BetVictor Northern Ireland Open will run from November 12 …
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