Betfair appoints Johnny Devitt as new Chief Marketing Officer

Betfair has appointed Director of Online Marketing Johnny Devitt as Chief Marketing Officer (CMO). Industry news source EGR Magazine, confirmed the appointment of Devitt who will take over marketing and branding initiatives for Betfair.

The operator had created the senior management role following the departure of former Brand Director Mark Ody as Betfair merges online marketing and branding responsibilities under the leadership of its new CMO.

Devitt has headed up Betfair’s online marketing strategy and initiatives since May 2014, he joined the company in September 2014 from competitor Paddy Power as Head of Marketing Platforms, Data and Acquisition.

An igaming marketing industry veteran Devitt had worked six years at Paddy Power heading up social media and display marketing initiatives for the operator. Devitt had also held managerial positions within Paddy Power financial spread betting team.

EGR Magazine confirmed that Johnny Devitt had taken up the new senior management role in March 2015, Devitt will work between Betfair’s Dublin and London offices.