888.com is set to become the launch sponsor of new UK TV channel Spike. The operator has signed an exclusive sponsorship deal to promote its igaming and sports betting services with the free to air TV Channel which is operated by Channel 5 and Viacom.
888.com brands will feature on Spike ‘s prime time schedule, popular programming on the channel will include TV shows Lip Sync Battle, Sons of Anarchy and Breaking Bad
The new UK TV channel describes itself as a popular content broadcaster for the UK TV market. Prior to launching Viacom operated Spike TV had produced content for the US TV market such as Whacked Out Sports and Stripperella
Spike has produced new programming content for its UK launch including shows Police Interceptors Unleashed whicc will be presented by former Wimbeldon FC football player turned actor Vinnie Jones
Itai Pazner, Senior Vice President of B2C at 888.com commented on the sponsorship:
“888 is delighted to launch a multi-brand sponsorship agreement with Spike for their exciting UK launch. The Spike channel and brand has been highly successful in the US and their target audience is the perfect fit for our strong 888Sport, 888Casino and 888Poker brands.”