SBC News Voice of the Sports Betting Industry
European sports betting provider has announced the launch of its integrated TV advertising campaign ‘Frozen Moments’, to showcase the operator’s live stream capabilities.
The ‘Frozen Moments’ campaign was composed by creative marketing studio Albion, and uses slow motion capture to highlight real time sporting scenarios which could lead to game changing moments.
Unibet marketing wanted the studio to strongly promote its 30,000 live stream events, which are further supported by 90,000 in-play betting markets. The operator continues its UK marketing strategy to focus outside of football betting markets, ‘Frozen Moments’ will replace Unibet’s previous UK TV campaign the ‘Armchair’, which featured Unibet sporting ambassadors giving betting advice on popular sporting events
Speaking to UK marketing news source The Drum, Jason Goodman Chief Executive of Albion commented on the campaign creation
“To use a sporting analogy, it’s rather like muscle memory. In the same way you train to play a game, the intelligent bettor watches thousands of hours of live sport, studies the form and the stats, so that when it comes to betting live they can react to the market and exercise that edge.”
The television campaign will be supported by digital online ads and media partnerships. The campaign was aired this weekend around the US Masters and Indian IPL cricket TV schedule.
Unibet Frozen Moments’ UK TV campaign
Unibet has some success at TV advertising as this rundown of the most amusing betting ads places the firm’s effort at number 1.
