Marketing

The Advertising Standards Authority (ASA) has ruled that a tweet from the account of horseracing trainer Nicky Henderson promoting one of his blogs on Unibet’s content site did not qualify as ‘editorial content’ and should have been marked as a sponsored marketing communication. The tweet, posted on 27 October, stated: “We’re underway with the jumps and my exclusive @unibet blog is now ready …

Industry-independent watchdog and standards body, The Senet Group has praised Ladbrokes (GVC Holdings) for its commitment to promoting Responsible Gambling through its marquee sponsorship of the Scottish Professional Football League (SPFL). Promoting safer gambling, Ladbrokes marketing confirms that the Senet Group’s ‘When the Fun Stops, Stop’ message will appear across all SPFL players’ shirts for the 2019/20 season. David Macdonald, Sponsorship …

Increased sponsorship opportunities and the heightened value of media rights are set to elevate the growth of North American sports in the coming years according to research by the PricewaterhouseCoopers (PwC). The research suggests that new inventory related to gambling, digital media platforms, uniform rights, and incremental in-venue signage and naming rights opportunities will play a key role in enhancing the …

Online poker brand partypoker has confirmed a new sponsorship agreement with the PGAEuroPro Tour to become the official partner of the golf brand in 2019. The deal sees partypoker gain branding rights at EuroPro Tour events taking place next year and across EuroPro Tour promotional material, in addition to social media campaigns. In addition, partypoker will send four teams to participate in the EuroPro Tour 2019 …

Our League, the membership platform created by fan marketing company InCrowd in partnership with the Rugby Football League (RFL), has reached 84,000 members, produced 32 live match streams and given out over 13,000 prizes in its inaugural year. The platform has also successfully integrated ticketing and reward schemes as well as live streaming, predictor games and polls such as the …

The Advertising Standards Authority (ASA) has opted not to uphold a complaint made about a William Hill promotion during the Russian World Cup. The complaint referred to an advert which claimed: “William Hill customers are getting more every day of the World Cup. With two extra bet boosts available on all World Cup matches”. On-screen text then added: “Max stake …

NFL side the New York Jets has partnered with MGM Resorts to announce its first official gaming partner. The “first of its kind partnership,” has been confirmed with a multi-year agreement, hailed “the most comprehensive and integrated gaming partnership in the NFL to date”. The collaboration acts as an affirmation of continued commitment to growing its brand name via sports …

Caesars Entertainment has unveiled the growth of its US sports sponsorship portfolio, confirming deals with the Philadelphia 76ers, New Jersey Devils and the Prudential Center. The landmark partnerships aims to make Caesars Entertainment’s new sportsbook a key feature in the matchday of both sports franchises, with the experience now available at two of its Atlantic City properties and The Caesars …

The National Hockey League has confirmed its first official betting partnership, announcing  a multi-year deal with MGM Resorts International. The partnership, which was unveiled today by NHL Commissioner Gary Bettman and MGM Resorts Chairman & CEO Jim Murren in New York City, places a key focus on the data produced by both the NHL and MGM. NHL Commissioner Gary Bettman …