Marketing

Sportradar has launched A1now, an over-the-top (OTT) product to service users on A1 – a leading digital and telecoms provider A1 in Austria – with both live and on-demand sports content. The OTT service will provide users with Live and Video On Demand (VOD) content across sport, music and entertainment, including matches from the Austrian Football Bundesliga – for which …

MoPlay has unveiled a new multi-year agreement with German Bundesliga club Hertha Berlin, which sees the firm become official sports betting partner. Following the organisations recent launch within Germany, MoPlay is striving to “upgrade the game,” via a mobile first strategy to provide customers with a fast, simple, personal and secure service. Juergen Reutter, MoPlay CEO, explained: “Securing a sponsorship …

UK Bookmaker Coral have teamed up with The Rugby Football League as part of a “historic commercial partnership” that will see the bookmaker sponsoring both the men’s and women’s Challenge Cups for the first time. The two-year deal will bring the two competitions together on 27 July, when the Coral women’s Challenge Cup Final shares the stage with the men’s …

Betsson AB, Italian online casino property StarCasinò has confirmed that it has become the official gaming partner of LEGA Basket Serie A’s ‘Italian Basketball Cup’. StarCasino becomes a lead sponsor of Lega Basket’s ‘Coppa di Pallacanestro’ a pro tournament taking place between 14-17 February, featuring Italian Basketball’s biggest teams. Confirming the partnership, Egidio Bianchi, President of LEGA Basket Serie A, said: …

Australian marketing news source Mumbrella has reported that ASX gambling group Tabcorp Holdings has awarded its creative advertising account to M&C Saatchi Australia. The Sydney based marketing agency will takeover the AUS $ multi-million account from incumbent Clemenger (BBDO Group), who have served as Tabcorp’s creative lead since 2016. Mumbrella reports that M&C Saatchi, were not required to pitch for …

Sports data, insights and analysis provider, Sportradar, will launch its new full-service marketing suite for sports betting stakeholders, ‘ad:s’ – which aims to streamline business operations, delivering better defined/tailored marketing strategies. The service will provide bookmakers with a plethora of marketing solutions that aim to eradicate waste and whilst optimising ‘targeted spend’ dynamics on verifiable prospects that produce measurable results for sector …

A national press advert for Coral has been cleared by the Advertising Standards Authority, after being brought under question by The Campaign for Fairer Gambling. Featuring in the Racing Post during the World Cup last year, text within the ad stated “PRICE BOOST Argentina v Iceland MESSI TO SCORE 2+ GOALS 5/1,” with the wording “WAS 3/1” struck through before …

DAZN has strengthened its global expansion plans with the appointment of Apple’s Ben King, who takes up the role of SVP Global Distribution and Business Development. King joins DAZN in February from Apple where, over his 12-year tenure, he worked at the forefront of some of the world’s most successful digital entertainment and media services including the iTunes Store, App Store and …