SBC News Voice of the Sports Betting Industry
Celebrating its 13th year in operations, popular sports betting comparison portal OLBG (OLBG.com) has announced the launch of its first ever nationwide UK TV advertising “Let’s Beat the Bookies”.
The sports betting portal will promote its betting tips app, which is amongst the most popular in the market with over 500,000 downloads and a 90% 4 star user rating.
The advert which officially aired on 9 September will be broadcast on UK TV channels Dave, Sky Atlantic, Film4, Watch, Spike TV and Eurosport, with additional inventory on other UK stations. OLBG marketing further stated that it would support its TV campaign with concentrated offline branding activity.
Commenting on the campaign launch, Nikesh Tailor Marketing Manager at OLBG said
“In true David and Goliath style, underdog OLBG is going head-to-head with the big boy bookies. The great news is, we are helping lots of punters to beat the bookies. Our customers are telling us OLBG tips have helped them find more winners”
“Our success shows that punters want to bet smarter and know that having solid facts and figures to back up a betting decision is the only way to go”
OLBG.com – “Let’s Beat the Bookies” TV campaign 2015
