UK sporting promoter Matchroom sports has announced that bookmaker Dafabet will be the Title Sponsor of the 2015 World Cup of Pool, to be hosted from 22-27 September at York Hall Bethnal Green (East London).
Dafabet will head sponsorship of the 32 two-man team pool championship which is celebrating its tenth year. England are current defending champions, having become the first team ever to successfully defend the title.
The World Cup of Pool will be broadcast on Sky Sports UK, and will receive further coverage on ESPN networks US and Latin America channels. Additional international sports broadcasters include Nova TV, Viaset and Showtime OSN
Commented John Cruces, Head of Marketing Operations at Dafabet; “We’re very pleased to be title sponsors of the 10th World Cup of Pool on its return to London. With our head office being based in the Philippines we know the sport very well and wish all the players the best of luck as the action unwinds at the famous York Hall.
“With Dafabet’s key markets being Asia and the UK, this partnership allows us to connect with pool followers on an international basis to give Dafabet increased exposure across a global platform.”
Barry Hearn, Chairman of Matchroom Sport said, “We’re delighted to have Dafabet on board for one of pool’s majors. We have worked successfully with them in the past and are really looking forward to forging a strong partnership through the Dafabet World Cup of Pool.
“With the event taking place in London and with England as defending champions, the scene is set for what could be the best World Cup of Pool yet!”