Marketing

PokerStars became the UFC’s first-ever ‘Official Poker Partner’ at last weekend’s UFC 232 event, which took place at the The Forum in Inglewood, California. The partnership saw the creation of a new sponsorship category, underlining the UFC’s continued quest for marketing expansion.  At the hugely successful event, PokerStars enjoyed a branded presence inside the world-famous Octagon at UFC’s final Pay-Per-View …

Arena Racing Company (ARC), Chepstow Racecourse and Ladbrokes Coral have announced a five-year renewal of Coral sponsorship of the Welsh Grand National, making it the longest Graded race sponsorship in British jump racing. Under the renewed agreement, Coral will continue to sponsor Wales’ most prestigious race until 2022, which will be the 50th year that the operator has sponsored the …

Online bookmaker Betway has strengthened its horse racing sponsorship portfolio, confirming a deal with Irish trainer Ross O’Sullivan and former jockey Katie Walsh to become brand ambassadors. O’Sullivan, who enjoyed a successful amateur career, riding for Jessica Harrington began training horses in 2011, he will utilise this insight and experience to provide regular updates on the yard with blogs for …

An advert for one of Australia’s biggest online bookmakers Sportsbet has drawn 793 complaints, a new record in the country, for making a link between betting and sexual success. The Ad Standards said that the Paddy Power Betfair owned online bookmaker had sent a “false message to young males that gambling will improve their sexual appeal”. As reported in the …

The Advertising Standards Authority has cleared a Health Lottery ad, featuring a man finding a £1 coin down the back of his armchair, of any wrongdoing. Proceeding to enter a grocery store, the voice over goes on to state “Its George’s lucky day. Now you might think £1 won’t buy you much these days, a loaf of bread, a pint …

Betway has encouraged sports fans to trust their convictions after launching ‘The Hunch’, the operator’s first marketing campaign in partnership with Saatchi & Saatchi. Three new 30-second TV adverts – supported across social, display, radio and print – will introduce brand character ‘The Hunch’ as a “charming, larger than life figure who charismatically occupies a part of every betting punter’s …

Spanish gaming operator Codere has been unveiled as the NBA’s first official games partner in Mexico. The partnership will be promoted in retail stores across the country, on the website platform of Codere and the NBA, including NBA.com, the NBA app, and social media platforms for NBA Mexico. Angel Fernandez, Director of Marketing at Codere, commented on the new partnership: …

The Football Association has confirmed its Chief Executive Officer Martin Glenn will stand down at the end of this season. During Glenn’s four year tenure at the FA, the governing body ended its ‘official betting partnership’ with Ladbrokes just one year into its four-year contract with the betting operator, which was reportedly worth £4 million per year. The decision came after an …

Coral’s £1m Smart Money Series, a free-to-play (FTP) set of games powered by SportCaller, will take centre stage as the PDC World Darts Championships gets underway tonight in London. The first offering of the series, which is set to continue throughout 2019, asks players to answer 10 ‘prediction teasers’ related to the action at the Alexandra Palace. Players can enter …

The Industry Group for Responsible Gambling (‘IGRG’) has published its much anticipated new provisions for the Industry’s ‘Code for Socially Responsible Advertising’ (‘the code’) – confirming the implementation of a ‘whistle-to-whistle ban on all TV betting adverts during pre-watershed live sport’. From next summer, the IGRG will adopt its whistle-to-whistle measure, with bookmakers banning on all TV betting adverts during …