Europe

Betano first to launch Re-Play eSports with Inspired

SBC News Betano first to launch Re-Play eSports with Inspired

Inspired has announced that it has partnered with Betano to launch Re-Play eSports. The new betting solution is said to blend Virtual Sports offerings with fixed odds esports to offer 24/7 esports events.  Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired, commented: “Esports is a rapidly evolving recreational activity with a global audience now exceeding 500m. Kaizen Gaming, …

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CEO, Gentoo: Lisbon Spotlight – “Future Discipline of iGaming Media”

The evolving interplays of affiliate marketing will be dissected at the SBC Summit by Jonas Warrer, CEO of Gentoo Media (formerly GiG Media), a new standalone media business formed from the split of Gaming Innovation Group. Warrer highlights the importance of diversification in navigating disruptions such as Google's updates, sees potential for stronger alignment between affiliates and operators, and emphasises the need to focus on robust technology and localisation.

Online gambling is about to reach the halfway mark of a conflicted decade in its relationship with affiliate marketing. 2024 sees the majority of affiliate publishers revise their operating structure to overcome the intertwined challenges of tightening regulation, high media costs, and saturated audiences. The evolving interplays of affiliate marketing will be dissected at the SBC Summit by Jonas Warrer, …

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BHA code to oversee racing’s ‘unique’ relationship with betting

SBC News BHA code to oversee racing's 'unique' relationship with betting

The British Horseracing Authority (BHA) has launched a Code of Conduct for British racing which concerns sponsorship agreements with gambling companies.  Supported by the Racecourse Association (RCA), the new Code fulfils a policy proposal for all sports set out in the Government’s 2023 Gambling White Paper and aims to show the sport’s commitment to ensuring all gambling activity is undertaken …

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bj88 nets record sponsorship with AFC Bournemouth

SBC News bj88 nets record sponsorship with AFC Bournemouth

bj88 has become the front-of-shirt partner of AFC Bournemouth for the next two seasons.  The gambling company is set to become the Premier League club’s official Asian sports betting partner and a principal partner, in what has been described as a record-breaking deal. Under the agreement, bj88 will contribute financially to community projects aimed at enhancing health, well-being, and inclusion …

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BGC reports record £122.5m funding increase

New UK govt social media advertising rules welcomed by BGC

The Betting and Gaming Council’s (BGC) largest members have donated £122.5m over four years to tackle problem gambling and gambling harm, new figures have shown. Described as a record funding increase, this total is £22.5m more than the £100m the BGC’s four largest members pledged to contribute between 2020 and March 2024. Wes Himes, BGC Executive Director of Standards and …

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Sportradar ‘maximises the potential’ of social media with ad:s solution

SBC News Sportradar ‘maximises the potential’ of social media with ad:s solution

Sportradar has announced the integration of live sports data and betting content into video advertisements through its ad:s paid social marketing solution. The solution is aiming to develop new opportunities within paid social advertising, delivering more relevant adverts, at speed and scale, enabling greater engagement, enhanced campaign efficiency and value for sports betting and igaming clients. SVP Marketing Services at …

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Delasport to power Casino999.dk sportsbook launch

SBC News Delasport to power Casino999.dk sportsbook launch

Delasport has announced that it will lead the sportsbook launch of Danish brand Casino999.dk. The partnership will see Casino999.dk integrate Delasport’s Plug & Play Sportsbook iFrame to expand its online platform with a new fully-customised sportsbook offering. Launched exclusively for the Danish market in 2018, Casino999.dk is the flagship property of Nordic gaming group Veli. As part of the agreement, …

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Kambi maintains growth profile ahead of H2 transformations

SBC News Kambi maintains growth profile ahead of H2 transformations

Kambi Group Plc maintains a positive outlook for 2024 trading, as its business overcomes client wagering deficits related to the cessation of its Penn US sportsbook contract. Publishing its Interim 2024 accounts, the Stockholm-listed sports betting technology group achieved Q2 revenues of €46m (Q2 2023: €43m) and €89m (H1 2023: €87m) for the first half of year trading. As noted …

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Kindred returns to H1 growth on better cost balance

Nils Andén, Kindred CEO

Kindred Group Plc trades with confidence towards achieving its annual corporate guidance on firm cost controls and sustainable income. Publishing its H1 2024 Interim trading accounts, the Stockholm-listed online gambling group’s H1 corporate revenues stood at £635m, up 4% on 2023 comparatives of £614m. Headline growth reflects strong Q2 trading, in which Kindred brands serviced 1.7m active customers (+12%) generating …

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Future Trends in igaming: SOFTSWISS industry outlook

SBC News Future Trends in igaming: SOFTSWISS industry outlook

Global igaming software provider SOFTSWISS is celebrating its 15th anniversary, marking a significant milestone in what the company describes as an ‘impactful journey within the igaming industry’. We spoke with Ivan Montik, the founder of SOFTSWISS, along with the company’s C-level managers, to share their insights, concerns, and predictions for the future development of the industry. Regulatory Trends Ivan Montik, …

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