Europe

Sports betting provider bet365 has unveiled its latest ad campaign just in time for the 24/25 Premier League season.  Titled ‘Breaking News’, the global ad campaign features the simplistically named ‘Fridge Man’, who’s got a whole fridge tied to his back but is also a marathon-winning athlete.  But that’s not the only out-of-the-ordinary sporting event featured in the bet365 advertisement. …

FairPlay Sports Media (FPSM) and its odds comparison site oddschecker have revealed a partnership with The Betting Professor. The deal will see the professional sports bettor provide what has been described as his ‘elite’ tips, which have reportedly generated personal winnings of over £20m for customers. Jamie Pinner, Director of B2C Growth at FairPlay Sports Media, commented: “We’re always looking …

Finland’s Institute of Health and Welfare (THL) has expressed doubts about the government’s overriding ambitions to launch a new gambling regime. In July, the Ministry of the Interior opened a consultation seeking feedback from government agencies and departments on Finland launching a modern gambling regime in 2027. The timeframe of 2024-to-2026 will see state-owned gambling group Veikkaus Oy end its …

According to sports betting firm Entain, this year’s Paris Summer Olympic Games were the most popular edition of the competition to date.  Data attributed to Entain’s brands operating across the UK, Europe and the US – including bwin, BetMGM US, Ladbrokes and Coral – shows that global punters have doubled their betting volumes compared to the Tokyo Summer Olympics three …

EPIC Global Solutions and Signify Group have formed a partnership to protect sport from the increasing threat of online abuse connected to sports betting. Aiming to provide more comprehensive protection for athletes, teams and sports organisations, the pair will recognise one another as an ‘official partner’. Signify’s data-led insights and analysis of online abuse will be fused with EPIC’s experience …

Spelinspektionen, the Gambling Inspectorate of Sweden, has urged the government to consider the specific impacts of terminating the Casino Cosmopol business operated by Svenska Spel. The Inspectorate has published its response to a state memorandum on the closure of Casino Cosmopol’s operations, which is supported by members of Sweden’s Conservative Coalition government. The four parties forming Sweden’s Tidö Coalition believe …

Kansspelautoriteit (KSA), the Netherlands Gambling Authority, has specified all technical requirements related to the new protective measures that will be adopted by the Remote Gambling Act (KOA Act) starting from October 1. As sanctioned by the Kamer, from October 1, all KOA licensees must incorporate the measures of a ‘new protective scheme,’ with the primary aim of reducing compulsive gambling …

B2B gambling conglomerate Kambi has released its latest statistical report examining betting activity during the 2024 Euros and Copa América. Data was measured through metrics provided by Kambi’s B2C operator partnership network.  When examining the teams that had the most punters backing them with a bet, Spain comes in first in the UEFA EUROS, followed by France as second and …

Betway has announced that it has become the official betting partner of Nottingham Forest. The deal kickstarts the Super Group-owned online bookmaker’s fifth active partnership with a Premier League club. Betway’s logo will now feature on LED advertising boards around the pitch at the City Ground, Forest’s home stadium in West Bridgford, Nottinghamshire, during all Premier League, FA Cup and League Cup …

MSport has been named the official betting partner of Chelsea FC for the region of Africa. The partnership – intended to enhance both parties’ presence and scope in the African market – has placed great emphasis on “excellence, innovation and connecting with a passionate fan base”.  Chelsea will look to engage with its fans across the continent by utilising MSport’s …