Affiliate News

Snack Media has announced that it has sold its UK sports publishing network to Canadian online media group Valnet Inc.  Dealmakers agreed on an undisclosed acquisition that will see Quebec-based Valnet take ownership of Snack Media’s proprietary ad-network that serves over 400 sports-specific websites. Of strategic significance, Valnet will establish a foothold in the UK sports online media in which …

Seven Star Digital has strengthened its position in the sports betting affiliate space with the acquisition of Moneta Communications, the Manchester-based performance marketing specialist behind HorseRacing.net and Bettingodds.com. The deal is a key part of Seven Star Digital’s plan to expand its digital sports publishing operation in the UK and Ireland, while also looking to build on its growing presence …

Affiilka, the affiliate marketing platform, has enabled its clients to increase player acquisition by 20% by “taking over all software-related issues” according to its developer, SOFTSWISS. A new report published this week by the affiliate marketing platform, cites the client case study of BC.GAME, in which Affilka found that the migration resulted in “increased player acquisition, improved team resource management …

Catena Media Plc  continues to examine all available options related to its ongoing strategic review and business transformation, prioritising accelerated growth within North American markets. In May, prior to publishing the group’s interim results, Catena’s Board announced that it had placed all European assets under review, as part of a group-wide evaluation of its business strategy.  Tough H1 trading saw …

Alan Davey has been named as Checkd Group’s Head of Sports, as the Manchester-based digital marketing and development agency pursues further North American expansion. In his new capacity, Davey will oversee the rollout of Checkd Media’s technology-based solutions and sports content for its media and operator partners in the UK and North America. The appointment is a promotion for Davey, …

Twitch has announced that it will update its community guidelines to no longer allow the live streaming of unlicensed gambling websites on its platform. This morning, the live streaming platform issued a statement acknowledging that gambling content on Twitch had become a “big topic of discussion in the community”. As a result, Twitch has undertaken a further review of its …

XLMedia Plc has enhanced its partnership with US publisher Advance Local, which will see it create premium betting content for MassLive.com – Massachusetts leading local news and information website. The move follows XLMedia and Advance Local launching their betting content partnership in Ohio, informing local audiences of regulated sports betting options in the Midwestern State.  Advance Local has further charged …

Checkd Media Group has expanded into Canada’s new online gambling marketplace, as its FlashPicks portal is accredited an affiliate licence by AGCO – The Alcohol and Gaming Commission of Ontario.  Securing its Ontario licence, Checkd announced that it had achieved a primary 2022 objective of launching FlashPicks in Canada ahead of the start of the new NFL season. AGCO has …

RacingTV has deployed the ‘direct human messaging’ solution of 2mee to enhance the promotion of live betting offers on its 24hrs media platform.  2mee has developed a human hologram messaging solution for RacingTV, designed to drive live audience engagement with the horseracing media platform’s products, content and betting offers. 2mee’s patented technology allows gambling operators and affiliates to send customised …

LiveScore Group has secured a £50m strategic investment from leading DACH markets publishing group Ringier AG to accelerate its global expansion.  The £50m cash injection will be used to scale up LiveScore’s flagship portfolio of brands – LiveScore, LiveScore Bet and Virgin Bet – across new and established markets and will be supported by the newly formed Ringier Sports Media Group. …