Better Collective purchases majority share in Mindway AI

Better Collective confirms small-scale Catena Media shareholding

Sports betting media group Better Collective has announced a new investment, confirming that it has acquired a 5% stake in main rival Catena Media Plc.

Better Collective stated it has informed Stockholm-listed Catena of the new shareholding, adding that it “is satisfied with the position and will not comment any further on the matter.”

The news comes just a few days after Gaming Innovation Group (GiG) completed its acquisition of Catena’s site for a total consideration of €45m, with terms first agreed in December.

Catena is currently seeking to refocus on North American activities and less on Europe, with Q4 revenue from the region increasing by 31% to €21.5m (Q4 2021: €16.4m) to account for 78% of group revenues of €27.4m (€23.8m).

However, it continues to downsize its business, informing investors this January that the company would generate lower 2022 profits due to the write down of European media assets.

The firm had previously stated that it has been engaging with third parties ‘that have shown interest in acquiring certain assets, including all the remaining assets of the group’, and partnered with Carnegie Investment Bank to assist with any potential sell-offs earlier this year.

In North America, the group operates the affiliate websites of;;;; and

Since the repeal of PASPA federal laws in 2018, Better Collective and Catena have been fierce market rivals within the US, with both seeking to become the market’s number-one affiliate publishing network.

Undertaking aggressive M&A strategies, both publishers have expanded their US portfolios, which sees Better Collective operate the assets of: Action Network, and

Better Collective’s wider network of brands includes tipster community,, Danish media site SpilXperten, Swedish tipping service, Germany-focused Wettbasis, Greece’s Betarades and Romania’s PariuriX.

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