SBC News Voice of the Sports Betting Industry
Incentive Games has launched the first free-to-play (FTP) game on LiveScore’s mobile and media app.
The FTP games developer has launched its Live Score 6, a football predictor game which has been integrated within LiveScore’s UK app.
The integration will allow LiveScore’s UK audiences to predict the scores in upcoming football matches for the chance to win up to £100k, with runner-up prizes of up to £2.5k available.
John Gordon, CEO of Incentive Games, said: “It is with great pride that we are teaming up with, what I believe is the best sports media product out there: LiveScore.
“We have worked with the LiveScore Group for several years on Virgin Bet and LiveScore Bet; which has been an amazing journey for both our organisations. We are delighted to now be extending our partnership to another of their brands. LiveScore and Incentive Games, what a combination!”
Incentive Games has a prior relationship with LiveScore Group, having developed FTP customer acquisition and retention-based games for its Virgin Bet and LiveScore Bet sportsbook subsidiaries.
Ric Leask, Marketing Director of Live Score, said: “Our partnership with Incentive Game over the last few years has delivered great success on both the Virgin Bet and LiveScore Bet brands and I’m excited that we have been able to extend their free-to-play offering to our LiveScore customers as well.
“This score predictor game will give our LiveScore users the chance to win £100k and will play a fundamental part in both our retention and convergence strategies.”
