Affiliate News

The latest affiliate news for the gambling industry

Catena hires Carnegie to speed up asset sell-off

SBC News Catena hires Carnegie to speed up asset sell-off

Catena Media Plc has this morning notified investors that it has recruited Carnegie Investment Bank to serve as financial advisor to assess strategic options related to the continued sale of media assets and including the entire sale of the business. The decision sees the Stockholm-listed affiliate publisher accelerate the streamlining of its media portfolio, originally sanctioned in May 2022 by …

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Sportal365 partners with Fans United in first deal of 2023

Sportal365 partners with Fans United in first deal of 2023

Sportal365 Content Management Services has signed its latest commercial partner, clinching a deal with Fans United. By partnering with the gamification and fan engagement platform, Sportal365 aims to enable its users to directly access Fans United from its own CMS, and create games for use in posts.  The company has lauded the arrangement as an ‘important milestone’ and a ‘step …

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Dabbing Out sees WhichBingo showcase changing face of UK bingo

SBC News Dabbing Out sees WhichBingo showcase changing face of UK bingo

WhichBingo has become the first igaming affiliate to launch a documentary detailing the social change of bingo witnessed across Britain’s local bingo halls.  Titled ‘Dabbing Out’ and produced by award-winning studio Red Kite Films, the 10-part documentary miniseries showcases how bingo halls have modernised their entertainment offering to attract a diverse new audience, revitalising a once stagnant industry. Heart Bingo …

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Oddschecker and QuinnBet to pursue ‘strong growth’ with partnership renewal

Oddschecker

Irish bookmaker QuinnBet has extended its partnership with the Oddschecker odds comparison site for a further two years. The deal will see Oddschecker displayer QuinnBet’s betting offers and odds across its sporting events pages, both mobile and on desktop, in 2023 and 2024. QuinnBet has highlighted in particular its presence on Oddschecker’s app, where bettors compare odds on UK and …

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Levon Nikoghosyan named AffPapa CEO after long-standing cooperation

Levon Nikoghosyan named AffPapa CEO after long-standing cooperation

AffPapa has confirmed Levon Nikoghosyan as its new CEO, with the igaming affiliate platform seeking to strengthen its standing in the wider industry. In his new leadership remit, Nikoghosyan will hold responsibility for setting and achieving AffPapa’s strategic developments, and play a role in developing an ‘innovative’ company culture. This also includes an objective of accelerating the firm’s growth rate …

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Game Lounge redesigns flagship Japanese website

SBC News Game Lounge redesigns flagship Japanese website

Game Lounge has redeveloped its Japanese website’s UX and brand to better engage with local audiences and to become a leading information portal for Japanese igaming consumers.   The affiliate publisher has rebranded Japanesecasino.com to the new name of ‘JAPACASI’ as a “commitment to Japanese users’ tendency towards word blends.” Japanesecasino.com was first launched in Japan in 2016 as a standard …

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Checkd Group pursues product innovation with Xtremepush deal

Checkd Group pursues product innovation with XtremePush deal

Betting and gaming marketing firm Checkd Group and acquisition and retention platform Xtremepush have put pen to paper on a new partnership. The duo, based in Manchester and Dublin respectively, aim to enhance player interactions within Checkd Group’s Betting Hub, targeting UK and US audiences. Checkd outlined that the agreement serves to further boost player engagement and product innovation, following …

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XLMedia weighs up sale of finance unit

SBC News XLMedia weighs up sale of finance unit

The board of London AIM media firm XLMedia Plc has disclosed that it is exploring options to sell all assets its finance unit holds.    The sale of finance and FX domains forms part of XLMedia’s ongoing business reorganisation, in which the company aims to refocus on the growth of its sports betting and igaming content. XLMedia communicated: “These actions reflect …

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GiG acquires AskGamblers for €45m as Catena sheds Euro assets

SBC News GiG acquires AskGamblers for €45m as Catena sheds Euro assets

Gaming Innovation Group (GiG) has this morning announced that it has reached a binding agreement to acquire online gambling community AskGamblers.com from Catena Media Plc.  The buyout is agreed for a total consideration of €45m, with GiG acquiring the additional online casino assets of JohnSlots.com and NewCasinos.com, alongside “further smaller European domains”. The €45m deal will be paid as a …

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ThePogg put up for sale by Brand Streamers 

SBC News ThePogg put up for sale by Brand Streamers 

Heritage online gambling community ThePogg has been put up for sale by Brand Streamers Group. The news surprised the igaming affiliate community, as Brand Streamers had acquired ThePogg (ThePogg.com) back in April as an asset to boost its North American media portfolio. However, yesterday Clas Dahlén of Brand Streamers announced that ThePogg was on the market, as its owner prioritises …

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