Oddschecker Global Media (OGN) has launched a new igaming publisher, Confido Network, seeking to ‘redefine the affiliate network landscape’.
Making its market entry, the platform will promote deals from over 200 betting brands, including high-profile names such as bet365, Unibet and BetMGM – the latter recently debuting in the UK market.
Confido Network will also feature 70 affiliate platforms, with both operators and affiliations served by an account manager overseeing relevant deals, along with backing from a unified statistics platform and monthly payments system.
Richard Gale, Chief Revenue Officer of Oddschecker Global Media, said: “The Confido Network vision is clear: to be the largest, most reputable, and most trusted network in the igaming industry.
“With a mantra of exceptional customer service as standard and commitment to technology solutions that will streamline the partnership experience for partners, Confido Network will unite the best sports and casino publishers and advertisers with our extensive industry contacts, elevating the earning potential of both operators and affiliates.”
Central to Oddschecker’s goal of reducing the affiliate space is a strategy of improving backlinks and delivering ‘more effective’ sub-affiliate links, and leveraging the experience of its new network’s management team.
The venture is led by OGM’s Head of Media Network, Hannah Fox, and Michelle Lennox – who recently joined the company – who have been tasked with leaning on their SEO, backlink and affiliate experiences.
The launch of Confido comes towards the close of a year which saw the group makenotable commercial moves, such as renewing its partnership with Irish operator QuinnBet and launching a predictor product developed by Low6.