Affiliate News

category for affiliate news

Oddschecker ups football reach by acquiring WhoScored

Sky Betting & Gaming (Sky Bet) affiliate marketing subsidiary Oddschecker Global Media has expanded its football publishing portfolio by acquiring popular match information portal WhoScored.com. Undertaking an undisclosed sum transaction, Oddschecker adds the high coverage WhoScored portal to its portfolio, securing a leading destination for football live scores, statistics and proprietary player ratings generated by Next-Game Limited. Confirming the acquisition, Toby …

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Better Collective backs Mindway AI to improve ‘early detection’ mechanisms

Moving to strengthen its multi-market compliance frameworks, Stockholm-listed Better Collective AS has acquired a 19.99% stake in Mindway AI. An intelligence solution developed specifically for igaming/betting incumbents, Mindway utilises advanced metrics and machine learnings to identify customers at risk of problem gambling and further segmenting vulnerable audiences. Updating investors, Better Collective governance confirms an investment of DKK 4 million (€540,000) …

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Better Collective bolsters UK muscle with The Daily Telegraph

Stockholm-listed affiliate marketing publisher Better Collective AS moves to expand its UK profile and presence, securing a digital services partnership with The Daily Telegraph. The partnership will see, Better Collective integrate its content and referral technologies across Daily Telegraph publishing platforms, promoting content that engages and educates readers on igaming and betting verticals. The Daily Telegraph commercial arrangement will be …

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Juroszek family backs ‘proven player’ Better Collective

Mateusz Juroszek the Chief Executive & President of Polish market leading bookmaker STS has purchased €1 million worth of shares in Stockholm-listed industry affiliate marketing publisher Better Collective AS. The transaction has been undertaken through Juroszek’s gambling investment vehicle Betplay international and will be co-owned with his father Zbigniew Juroszek, the Founder and President of Polish real estate and construction …

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ThePOGG complaints returns $2.5m to online gambling players

Online gambling community, ThePOGG.com has revealed that its player complaints services have returned over $2.5 million back to punters in betting-related consumer disputes. Updating the market, ThePOGG marks the figure as a major milestone achieved for the service which has been in operations for four years. Since its launch, the ThePOGG has recorded a 150% increase in players utilising its …

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Daily Sport launches ‘The Bet’ for all wagering audiences

UK news and entertainment publisher Daily Sport Limited has launched new property ‘The Bet – ‘TheBet.co.uk’, seeking to deliver the most comprehensive and simplified free information portal for all sports betting audiences. Launched under the tagline of ‘The Bet is #YourBestBet’, the Daily Sport’s new property aims to deliver wagering news, information, stats, form and odds across all major sports, …

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Mediacle maintains tier-1 momentum with LeoVegas partnership

LeoVegas

Stockholm-listed online gambling group LeoVegas AB has become the second industry incumbent to partner with industry full-service marketing agency Mediacle, optimising its localisation capabilities for emerging markets. The agreement will see Mediacle work with LeoVegas marketing teams, optimising campaigns and customer engagement for new markets. A specialist agency in industry marketing and player acquisition strategies, Mediacle offers operators tailored marketing solutions …

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Ladbrokes Australia completes MyAffiliates migration

Updating the market, GVC Holdings confirms that it will operate all ‘GVC Australia’ affiliate marketing provisions under the MyAffiliates domain. GVC Australia has informed marketing partners that it has completed the final phase of Ladbrokes Australia’s migration onto the MyAffiliates platform, which will act as lead affiliate marketing system for its brands. Ladbrokes Australia joins Bookmaker.com.au and BetStar (betstar.com.au) as …

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CheckdMedia launches ‘Fantasy Hub’ seeking to disrupt all fantasy football engagements

Sports betting affiliate marketing publisher CheckdMedia has expanded its product portfolio, launching its ‘Fantasy Hub’ app, seeking to further engage with new and existing UK football audiences. Made available through iOS and Android, the Fantasy Hub is a free-to-play app produced by CheckdMedia’s newly formed ‘CheckdDevelopment’ unit seeking to tap into the publisher’s network of football communities, who engage regularly …

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2019 realities see Catena Media diversify strategy and verticals

Publishing its interim H1 2019 results (period ending 30 June), Catena Media Plc said it is ‘working hard to adapt to new market conditions’ facing all industry incumbents. The Stockholm-listed affiliate marketing network reported tough Q2 2019 trading, facing seasonal adjustments, regulatory headwinds and ‘high casino pay-offs’. The tough set of factors see Catena post a flat H1 2019 revenue …

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