After last week’s announcement that Premier League football clubs are to remove gambling brands from the front of their matchday shirts, reports suggest that there are “no plans” for Scotland to follow its English counterpart. The ban will come into place from the start of the 2026/27 season for the English top-flight, but BBC Scotland has learnt that the Scottish …
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Blaze moves to Brasileiro Série A as latest sponsor of Santos FC
Blaze has been named the latest sponsor of Campeonato Brasileiro Série A side Santos FC in a two-year deal. The online sports betting company’s branding is set to appear on both the men’s and women’s first team kits. Nick van Gorsel, Co-Founder of Blaze, stated: “We couldn’t be more excited to join Brazil’s most legendary football team and be its …
Read More »Tonybet targets ‘growing fanbase’ of Canadian football in CPL deal
Lithuania-based gambling firm Tonybet has signed a sponsorship agreement with the Canadian Premier League (CPL). The multi-year collaboration will see the operator become the CPL’s official sports betting and online casino partner. Tonybet will also become the presenting partner of the CPL’s Match of the Week broadcast that will run on OneSoccer – the league’s official broadcast media partner. Alex …
Read More »Better Collective upgrades media unit with £45m Skycon buyout
Better Collective AS continues to diversify its media services, by announcing that it has agreed to acquire Skycon Limited for a total consideration of up to £45m. The transaction will see the Stockholm-listed media group expand its capabilities within digital display advertising, by integrating Skycon assets to expand its Paid Media unit and acquiring its ‘recurring revenue share database’ . …
Read More »Global audience saddles up for Grand National weekend
As the racing industry gets set for The Randox Grand National tomorrow, the Aintree event will be available to watch on a global scale. In working with The Jockey Club, Racecourse Media Group (RMG) and HBA Media have secured 30 broadcasters, including Sport 24, which will broadcast the race on 27 airlines and cruise lines. In the UK, the Randox …
Read More »PA Betting Services continues to deliver horseracing content to Smarkets
PA Betting Services (PABS) has announced that it has enhanced its partnership with betting exchange platform Smarkets. The new multi-year deal will see the sports betting data supplier continue to deliver UK, Irish, and selected international horse racing content, as well as UK greyhound racing, to Smarkets and its sportsbook, SBK. Niamh Richardson, Account Director at PA Betting Services, said: …
Read More »Betway to utilise Sportal365’s ‘superior’ CMS technology for increased engagement
Betway has announced a partnership with Sportal365, which will see the latter power the global content creation strategy for the operator’s full web and applications portfolio. The company will now become the ‘go-to’ sport content management system (sports CMS) for 27 digital content properties of Super Group-owned Betway across the globe. Anthony Werkman, CEO of Betway, noted: “Betway always aims …
Read More »Novibet secures Arturo Vidal ambassador deal in continued LatAm growth
Novibet has named Chilean footballer Arturo Vidal as the group’s latest global brand ambassador. Currently at Brazilian club Flamengo, the 35-year-old central midfielder will aim to use his popular presence in Chile to help the European and LatAm gametech company’s continued growth strategy. Rodolfo Odoni, Chairman of Novibet, stated: “We are really excited about joining forces with a top-class player …
Read More »SIS expands reach in Philippines with Jade SportsBet greyhound deal
SIS (Sports Information Services) has announced an agreement with Philippines-based Jade SportsBet, as the operator integrates the supplier’s greyhound racing content. Jade SportsBet is now live with SIS’ offering 38,000 of greyhound races annually from the UK, Ireland and Mexico. Joe Andrews, Head of Sales at SIS, stated: “Partnering with Jade SportsBet is another important step forward in our efforts …
Read More »Betfred sponsors Epsom Derby in ‘exceptional deal’ for British horseracing
Betfred has revealed that it has become the new sponsor of The Oaks and The Derby at Epsom Downs. The company’s Boss Fred Done has said he is ‘immensely proud’ of the new three-year deal, which will see the operator also support two other races across the two days of The Derby meeting, which in 2023 takes place on 2 …
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