SBC News Voice of the Sports Betting Industry
EveryMatrix is supplying Caesars Digital’s games in select US states in a new deal that sees the latter look to improve the product portfolio on its online casino platforms.
Under the terms of the partnership, EveryMatrix will supply Caesars with online casino content from its in-house studios, including Armadillo Studios. The operator will also offer its SlotMatrix online casino aggregation platform to perform the integration and provide a large number of slots.
The content will be integrated into the Caesars Sportsbook & Casino app, as well as the newly launched Caesars Palace Online Casino in several states, including New Jersey, Michigan, West Virginia and Ontario.
Matthew Sunderland, SVP & Chief igaming Officer at Caesars Digital, commented: “We are thrilled to add a new collection of popular titles to the growing igaming portfolio we have across our platforms.
“This partnership with EveryMatrix brings exciting games online for players in multiple jurisdictions, something we know they’re interested in seeing more of going forward.”
Following the deal, popular Armadillo Studios titles such as Book of Armadillo, Franksylvania, Mythological Mayhem Supreme Streaks, Armadillo Goes West, Fortune Dragon Queen Exotic Wilds, Hot Hot Honey and Wild Willy’s Gold Rush will become available on the Caesars platform.
While adding new content to the Caesars Sportsbook & Casino platform, the operator is also boosting the offering on the Caesars Palace Online Casino which launched earlier this year and is part of its strategy to reach new demographics – including older female players.
EveryMatrix is building upon its standing in the US online casino space after entering the region following its European success. The firm has 850 workers in over 12 markets and currently has a client list of over 300 operators globally.
“Adding Caesars Digital to our growing roster of stellar partners is an important milestone in EveryMatrix’s US expansion plan,” added Erik Nyman, President of EveryMatrix Americas.
“Caesars is one of the most iconic brands in the US and we are very excited to bring our unique games and aggregation capabilities onboard with them enabling them to elevate their already strong momentum in igaming.”
