SBC News Voice of the Sports Betting Industry
The Unit has designed a bespoke front-end system for data odds provider TXOdds.
The betting and gaming product development company has introduced TXOdds to a ‘user-friendly, intuitive front-end system’ for its customers, following a successful partnership where The Unit created the front-end of TXOdds’ Fusion Odds Data product.
Paddy Casey, Co-Founder of The Unit, commented: “We are delighted to have the opportunity to cement TXOdds’ position as a leading odds data provider by developing a bespoke front-end that will make their offering even stronger.
“It was a very positive experience for both parties when we worked on Fusion Odds Data, and we can now bring our expertise to other parts of the platform.”
In detail, users can access a ‘high-performance’ feed which processes all pre-game and in-play odds changes, offering connections to a range of sports markets, tournaments and fixtures.
Meanwhile, the platform also offers the ability to customise thresholds, observe volatility fluctuations and set synthetic pricing across all major betting markets.
“Our front-end solution is easy to navigate and sets a new standard for trading interfaces. We can bring our experience to any task at hand in product development, and we consistently deliver high-quality, specialised services,” added Casey.
“I am personally very excited to deliver this service to TXOdds and I look forward to the opportunities this partnership will present.”
This year has seen The Unit continue to step up its expansion plans after welcoming Andy Clerkson and Rob Egan to its Senior team.
“The Unit is an exciting proposition,” explained Clerkson. “Ever since Grand Parade was consumed by William Hill, there has been a lack of resources for specialist sports betting and igaming design and development, with front and backend disciplines, all available in teams of anything from four to 40.
“Our industry knows that there’s a steep learning curve when it comes to building sports betting and gaming products, alongside working with large platforms. The Unit has the product smarts and the developer heft. I am relishing the chance to help Paddy and Rob scale this business up.”
