Tag Archives: Spotlight Sports Group (SSG)

Bet365 eyeing up enhanced news content with platform overhaul

SBC News Bet365 eyeing up enhanced news content with platform overhaul

Evaluating its content creation and bettor engagement capabilities, bet365 has detailed ongoing development of its ‘ultra-modern’ news website and product team.  In an enhancement of its news production, the online betting company has initiated a recruitment strategy, making James Clark the first of what will apparently be a long-list of hires for its content team.  Clark has assumed the role …

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PA Betting Services kickstarts World Cup prep with new content packages

SBC News PA Betting Services kickstarts World Cup prep with new content packages

Sports betting editorial content provider PA Betting Services (PABS) has laid some groundwork for the forthcoming football season.  Focusing its attention on the winter FIFA World Cup in Qatar, the company has launched several betting content packages developed to ‘inform, entertain and prompt’ operator-bettor engagement.  PABS’ three core packages  – Go, Pro and Ultimate – cover each fixture throughout the …

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Sky Bet and York Racecourse expand length and scope of partnership

SBC News Sky Bet and York Racecourse expand length and scope of partnership

York Racecourse has renewed its partnership with Sky Bet, keeping the Flutter Entertainment sportsbook brand as a sponsor until 2028. The extension of the contract has also seen its scope expanded, with Sky Bet taking on sponsorship of York’s Ebor Festival, taking place between 17-20 August.  The inclusion of the Ebor event into the sponsorship increases the total prize fund …

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SkyBet initiates pre-season prep with Spotlight Sports’ microsite

SBC News SkyBet initiates pre-season prep with Spotlight Sports’ microsite

Laying a foundation for its domestic football and FIFA World Cup trading, SkyBet has signed a partnership with Spotlight Sports Group (SSG). Building on a similar collaboration around the Cheltenham Festival, the deal will involve the construction of a ‘start-of season microsite’ for the Flutter Entertainment brand, hosted and managed by SSG and delivered via the firm’s in-house technology.  Editorial …

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SSG: Latin America becoming ‘front of mind’ whilst Europe navigates regulation

SBC News SSG: Latin America becoming ‘front of mind’ whilst Europe navigates regulation

Analysing trends from across the global sports betting industry, Spotlight Sports Group (SSG) has published its second review of the sector, BetTech Ecosystem 2022. Conducted by the company’s internal research team along with independent experts, the study focuses on the regulated betting sectors in Europe and the Americas, evaluating regulatory, operational and M&A trends. Investigating the two aforementioned regional markets, …

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AllSported goes private to pursue ‘aggressive growth strategy’

SBC News AllSported goes private to pursue ‘aggressive growth strategy'

Racing Post, Banach and TXODDS’s horseracing solution, AllSported, has been taken private following what is being described as a ‘substantial investment’.  The financial injection in the former three-way venture will be used to support an ‘aggressive’ growth strategy, facilitated by the new ownership that increases agility for the one-stop platform’s product development. Taking full control over its own operations, AllSported …

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Spotlight Sports to deliver a Kentucky boost for Playmaker’s Yardbarker

SBC News Spotlight Sports to deliver a Kentucky boost for Playmaker’s Yardbarker

Spotlight Sports Group (SSG) has moved to strengthen its standing in North America via a new commercial partnership with Playmaker Capital that will continue its expansion of betting services on the continent.   The sports betting content and technology group has entered into an agreement with Playmaker Capital, to service its flagship US sports media platform Yardbarker. SSG will provide …

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BoyleSports secures sponsorship of Spotlight’s weekly golf show

SBC News BoyleSports secures sponsorship of Spotlight’s weekly golf show

Spotlight Sports Group (SSG) and BoyleSports have announced a new partnership, which will see the Irish operator act as title sponsor of the content and media company’s weekly golf programme.  BoyleSports sponsorship of The Sweet Spot will see its branding featured on each weekly show, which features ‘golf gurus’ discussing betting options and markets on the sport, covering tournaments such …

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SSG sees 20% rise in betting engagement with Superfeed

SBC News SSG sees 20% rise in betting engagement with Superfeed

Technology, content and media company, Spotlight Sports Group (SSG), has released the results of an independent study into its own in-play content engine – Superfeed. Tested on a UK bookmaker, results showed that 20% of customers added a selection to their bet slip when the in-play content was shown.  The independent study was conducted by LeanConvert and found an 8.24% …

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Sportal365 secures ‘milestone agreement’ to provide CMS to bet365

SBC News Sportal365 secures ‘milestone agreement’ to provide CMS to bet365

Sportal365 has been chosen by bet365 to power its content management system (CMS), as the sportsbook looks to strengthen its customer engagement.  The deal, which covers all jurisdictions in which bet365 maintains a business presence, will see the online bookmaker integrate Sportal365’s sports CMS for fan engagement purposes, as well as to enrich its editorial material. Founder and CEO Stilian …

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