SBC News Voice of the Sports Betting Industry
Spotlight Sports Group (SSG) has launched its Digital Betting Shop Displays in the on-course William Hill shop at the York racecourse.
The new SSG dynamic displays will be fed proprietary data from the Racing Post, together with content, full form and tipping from the UK, Ireland, South Africa, Hong Kong, UAE, United States and France.
Alan Pepperell, SSG B2B Retail Director, said: “Spotlight Sports Group is delighted to be showcasing the future of retail sports betting, and the support of both William Hill and York racecourse is vital to this. Racing Post content has been a part of retail betting for over 25 years and continuing this in the digital sphere shows our commitment to retail betting and innovation.”
Further comments were also provided by Stuart Wright, Head of Stadia at William Hill, who added: “I am delighted to announce that William Hill has partnered with the Racing Post and installed Digital Betting Shop Displays in a brand-new on course betting shop, as part of the rebuild of the Theakston’s Bar in the Bustardthorpe Stand at York Racecourse.
“This is the first time we have given our on-course customers the opportunity to use the Racing Post Digital Betting Shop Displays and is something that we were keen to do to support York Racecourse in their prestigious new development.
“William Hill is synonymous with horse racing. We have on course betting shops at 53 UK Racecourses, providing customers with the brand that they know and trust at the races. This exciting initiative at York is the latest of several investments in our on-course presence and I would like to wish William Derby and the team at York every success with their newly modernised area of the course.”
William Derby, Chief Executive and Clerk of the Course at York Racecourse, also celebrated the new partnership by stating: “The digital betting shop displays with Racing Post content are a fantastic addition for racegoers in our new, state-of-the-art, William Hill shop in the Southern End Development at York.
“They provide racegoers with access to up-to-date information on runners at the touch of a screen in this high spec new development at the heart of our multi-million pound upgrade in facilities for standside racegoers.
“We are delighted our longstanding partnerships with both William Hill and Racing Post have allowed us to deliver such a wonderful facility for racegoers to further enjoy their racing at York.”
