SBC News Voice of the Sports Betting Industry
Spotlight Sports Group (SSG) has released Greyhound Smart View racecards powered by the Racing Post.
Described as a cutting-edge addition to the media company’s Smart View portfolio, the racecards build on the success of Horseracing Smart View racecards, released in 2023, and are similarly designed to ‘simplify’ the Greyhound betting experience.
Entain’s Digital Hubs in the UK, totalling 160 locations, have recently integrated the Greyhound Smart View racecards.
Entain’s Retail Digitalisation Lead, Shaun Griffin, said: “We’re delighted at Entain to have collaborated with the Racing Post in designing and launching the new presentation of Greyhound form in all of our Digital Hubs.
“The simplified layout of the complicated form lines will help break down barriers that exist with attracting new customers to the sport, and complements the already existing Horseracing version that we’ve had in shops for more than 12 months now.”
SSG also explained how it drew inspiration from popular video games such as Fifa and Football Manager, with the racecards now featuring a visually intuitive design that removes the ‘complexities of traditional racecards’.
“We are thrilled to officially release our Greyhound Smart View racecards and see them be immediately implemented into Entain’s Digital Hubs,” added SSG’s Retail Director, Alan Pepperell.
In detail, similar to its horseracing counterpart, the Greyhound Smart View racecards boast ability, early pace, profitability, recent form, trainer form, trap record, course form and distance from, which collectively contribute to a Smart View score ranging from 0-100.
Pepperell concluded: “Greyhound Smart View has been a collaborative approach across the board with key contributions from both SSG and Entain.
“We have already seen great success from our Horseracing Smart View racecards, and I expect to see the same from the Greyhound racecards.”
